The Rey Cacao Ice Cream Store Offers Treats in Costa Rica
Michael Hemsworth — September 14, 2016 — Marketing
References: behance.net & packageinspiration
The naturally flavored dessert offerings from the Rey Cacao ice cream store look to provide customers with an experience they'll only have in Costa Rica. Using all of the various exotic flavors and fruits that the country has to offer, Rey Cacao helps deliver a treat that's exceptionally high-quality.
The branding for Rey Cacao was designed by Roberto Leitón and Tatiana Astúa, and highlights a fun, playful aesthetic. A lineup of clothing and accessories enable fans of the brand to wear vibrant clothing from the location in their respective hometown to spread word and create a following.
The Rey Cacao ice cream store, although pristinely branded, is also focused on the in-store experience for customers. The whole establishment is pet-friendly, which enables a stronger sense of community and interaction when customers stop by.
The branding for Rey Cacao was designed by Roberto Leitón and Tatiana Astúa, and highlights a fun, playful aesthetic. A lineup of clothing and accessories enable fans of the brand to wear vibrant clothing from the location in their respective hometown to spread word and create a following.
The Rey Cacao ice cream store, although pristinely branded, is also focused on the in-store experience for customers. The whole establishment is pet-friendly, which enables a stronger sense of community and interaction when customers stop by.
Trend Themes
1. Exotic Flavor Desserts - There is an opportunity for dessert brands to explore using all of the exotic flavors and fruits a specific region or country has to offer to create high-quality, unique offerings.
2. Playful Branding - Businesses can use a playful aesthetic for branding that can increase brand loyalty and create a following, as demonstrated by Rey Cacao's clothing and accessories lineup.
3. Pet-friendly Establishments - Businesses can attract customers and create a sense of community by making their establishments pet-friendly, as demonstrated by Rey Cacao's brand experience.
Industry Implications
1. Dessert Industry - Companies in the dessert industry can explore the use of exotic flavors and fruits from specific regions to create new, high-quality dessert offerings.
2. Fashion Industry - Fashion brands can increase brand loyalty and create a following by offering branded clothing and accessories using a playful aesthetic as Rey Cacao has done.
3. Hospitality Industry - Hotels and restaurants within the hospitality industry can create a sense of community and attract customers by making their establishments pet-friendly, as demonstrated by Rey Cacao's brand experience.
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