The i29 'As Good As New' Faux-Store at SPRMRKT in Amsterdam
Nikki Taylor — September 27, 2012 — Art & Design
The i29 'As Good As New' project kicks off the launch of the Dutch company’s new furniture line in the form of a pop-up shop. The new furniture line features secondhand and flea market products that are taken apart and made into something new.
To make a connection between the i29 pop-up shop and the furniture line, the company created the image of a dated living-room using a number of old secondhand items. They then covered everything in a gray matte industrial spray to create uniformity and make the furniture appear as an art piece, rather than just a display.
Within the i29 As Good As New pop-up shop, one can find seriously odd items littered among ordinary chairs, old-fashioned computers and chandeliers. One of these objects happens to be a garbage pale with an inquisitive head peeking out.
To make a connection between the i29 pop-up shop and the furniture line, the company created the image of a dated living-room using a number of old secondhand items. They then covered everything in a gray matte industrial spray to create uniformity and make the furniture appear as an art piece, rather than just a display.
Within the i29 As Good As New pop-up shop, one can find seriously odd items littered among ordinary chairs, old-fashioned computers and chandeliers. One of these objects happens to be a garbage pale with an inquisitive head peeking out.
Trend Themes
1. Sustainable Furniture Design - By using secondhand and flea market products in their new furniture line, i29 is showcasing the demand for sustainable and eco-friendly furniture design.
2. Upcycling Products - i29's 'As Good As New' pop-up shop demonstrates the trend of upcycling products, giving new life to old items and reducing waste.
3. Artistic Display Design - The gray industrial spray used in i29's pop-up shop creates an artistic display design that transforms furniture into an art piece, showing the trend of businesses using creative design to enhance customer experience.
Industry Implications
1. Furniture Industry - i29's furniture line and pop-up shop show disruptive innovation opportunities for the industry to implement sustainable and eco-friendly practices in their manufacturing and design processes.
2. Retail Industry - i29's pop-up shop is an example of how creative and artistic display design can enhance the customer experience, creating disruptive innovation opportunities for the retail industry to evolve in their display strategies.
3. Waste Reduction Industry - The trend of upcycling products, showcased by i29's 'As Good As New' pop-up shop, creates opportunities for the waste reduction industry to work with businesses in repurposing goods and limiting waste in landfills.
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