The 'I went to MoMA and' Project Encourages Visitors to Express Emotions
Deborah Kim — August 5, 2011 — Marketing
References: moma.org & laughingsquid
The 'I went to MoMA and' project was created by the Museum of Modern Art in New York City. The museum wanted to find an interactive way to record the experiences and emotions of the museum's many visitors. MoMA sees nearly three million guests yearly, and this project allows goers to create a fun and creative guestbook. Each visitor had the chance to be a part of history by decorating these pre-printed notecards that were displayed out in the open for everyone to enjoy.
The museum saw such success with these visitor cards that they created a blog and posted all card they received. The blog also contained separate categories of the different types of visitor cards submitted. Some of those categories included deep thoughts, ruminations on the meaning of life and love, while others included reflections of art they saw during their visit. The interesting part about the 'I went to MoMa and' project is the wide variety of visitor card art and poetry that was collected from MoMA's many visitors.
The museum saw such success with these visitor cards that they created a blog and posted all card they received. The blog also contained separate categories of the different types of visitor cards submitted. Some of those categories included deep thoughts, ruminations on the meaning of life and love, while others included reflections of art they saw during their visit. The interesting part about the 'I went to MoMa and' project is the wide variety of visitor card art and poetry that was collected from MoMA's many visitors.
Trend Themes
1. Interactive Visitor Engagement - Creating interactive experiences for visitors to engage with can enhance their overall experience and provide valuable insight and feedback to the business.
2. Crowdsourced Art Collections - Encouraging visitors to create and contribute to crowdsourced art collections can provide a unique and diverse range of artwork to display and share with others.
3. Emotive Visitor Feedback - Providing opportunities for visitors to express their emotions and thoughts about their experience can offer valuable feedback and insight for businesses to improve their offerings.
Industry Implications
1. Museum Industry - Museums can utilize interactive and artistic projects such as 'I went to MoMA and' to improve visitor engagement and foster a greater sense of community among visitors.
2. Tourism Industry - The tourism industry can create interactive experiences for visitors to enhance their travel experiences and increase their engagement with local attractions.
3. Art Industry - The art industry can benefit from encouraging visitors to create and contribute to crowdsourced art collections, which can provide a diverse range of artwork to display and showcase.
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