The I Heart Spirits Products will Launch in December
Michael Hemsworth — November 9, 2019 — Marketing
References: iheartwines & talkingretail
The I Heart Spirits range of gins have been unveiled by the I Heart Wines brand to offer consumers a premium option to keep on hand for when friends stop by or as a gift this holiday season. The range consists of two offerings including the I Heart Gin and the I Heart Pink Gin, which will retail for £16 and £17 respectively for 700ml bottles. Each of the premium-quality gin are achieved using flavorful ingredients to ensure they're suited for use in classic cocktails or personal mixology creations.
The new I Heart Spirits products will be available starting December 2 exclusively at Nisa stores in the UK, which will be further supported by promotional activity in January 2020 in a lead-up to Valentine's Day.
The new I Heart Spirits products will be available starting December 2 exclusively at Nisa stores in the UK, which will be further supported by promotional activity in January 2020 in a lead-up to Valentine's Day.
Trend Themes
1. Premium Quality Gins - Disruptive Innovation Opportunity: Develop a subscription-based model for premium quality gins, delivering unique flavors and experiencing convenience for the consumers.
2. Gift-oriented Spirits - Disruptive Innovation Opportunity: Create personalized gift sets of premium spirits, offering customization options and unique packaging to enhance the gifting experience.
3. Flavorful Mixology Creations - Disruptive Innovation Opportunity: Introduce a line of ready-to-drink premium gin-based cocktails, providing convenience and variety to cocktail enthusiasts.
Industry Implications
1. Alcoholic Beverages - Disruptive Innovation Opportunity: Utilize AI and machine learning to develop new flavors and ingredients for premium quality alcoholic beverages, targeting health-conscious consumers.
2. Retail - Disruptive Innovation Opportunity: Implement augmented reality (AR) technology in-store to enhance the shopping experience and offer virtual tastings of premium spirits for consumers to try before making a purchase.
3. Hospitality and Events - Disruptive Innovation Opportunity: Collaborate with event planners and hospitality services to create unique gin tasting experiences and mixology workshops for consumers, catering to the growing demand for immersive drink experiences.
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