The I Heart Ronson by Charlotte Ronson Line is Effortlessly Chic
Michael Hemsworth — June 21, 2013 — Fashion
References: jcp & nitrolicious
Coming soon to mid-level clothing retailer JCPenney, the I Heart Ronson by Charlotte Ronson collection draws influence from the designers namesake line, but with a certain wholesome edge.
The Ronson family is synonymous with infamy with Mark and Samantha Ronson being moguls int he music industry and Charlotte doing successfully in the fashion world. The I Heart Ronson by Charlotte Ronson collection marks the designer's entry into the mainstream market and expands her repertoire into a more modest forum. The cuts of the garments are kept quite clean and the styles -- while edgy -- are surprisingly office-ready.
The I Heart Ronson by Charlotte Ronson will be available come fall in JCPenny's across the nation at price points that are set to move.
The Ronson family is synonymous with infamy with Mark and Samantha Ronson being moguls int he music industry and Charlotte doing successfully in the fashion world. The I Heart Ronson by Charlotte Ronson collection marks the designer's entry into the mainstream market and expands her repertoire into a more modest forum. The cuts of the garments are kept quite clean and the styles -- while edgy -- are surprisingly office-ready.
The I Heart Ronson by Charlotte Ronson will be available come fall in JCPenny's across the nation at price points that are set to move.
Trend Themes
1. Mainstream Designer Collections - Charlotte Ronson's entry into the mainstream market with I Heart Ronson collection is creating an opportunity for more designers to expand into a modest forum.
2. Clean Cut Apparel - I Heart Ronson's clean-cut garments are creating a trend among fashion enthusiasts who prioritize simplicity and office-ready styles.
3. Affordable Clothing Lines - The price points of I Heart Ronson by Charlotte Ronson collection create a trend for more affordable clothing lines from luxury designers.
Industry Implications
1. Fashion - I Heart Ronson collection offers a disruptive innovation opportunity for the fashion industry to create more affordable and office-ready styles.
2. Retail - I Heart Ronson collection's introduction to mid-level retailers like JCPenney creates a trend for more designers to partner with department stores.
3. Music - Ronson family's influence in the music industry and Charlotte's fashion debut offers a disruptive innovation opportunity for more musicians to explore fashion design.
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