I Hate Young People
Trend Huntress — September 13, 2007 — Lifestyle
References: ihateyoungpeople
Older generations just don't understand why today's youth do what they do. A new project called I Hate Young People is collecting user-generated stories to create a television pilot. It pits young against old with the famed "trouble with kids these days" adage. Videos on the site are mashed up into montages on race relations, music, sexuality, pop culture, and technology among others. It makes for an interesting dialog on the way people see the world.
Networks, websites, and corporations have tapped the creative streaks of consumers in promoting user generated content. Sony did it with Current TV, Southwest Airlines did it with their "Wanna Get Away?" campaign, ESPN teamed up with Monday Night Football to solicit viewer generated content, local network news affiliates do it all the time. Even primetime gossip shows are using footage from YouTube to supplement their content.
Networks, websites, and corporations have tapped the creative streaks of consumers in promoting user generated content. Sony did it with Current TV, Southwest Airlines did it with their "Wanna Get Away?" campaign, ESPN teamed up with Monday Night Football to solicit viewer generated content, local network news affiliates do it all the time. Even primetime gossip shows are using footage from YouTube to supplement their content.
Trend Themes
1. User-generated Content - The trend of collecting user-generated content for TV shows creates opportunities for engaging and authentic storytelling.
2. Generational Divide - Exploring the clash between older and younger generations in TV programs opens up disruptive innovation opportunities for creating thought-provoking content.
3. Media Collaboration - The collaboration between traditional media networks and online platforms like YouTube generates possibilities for innovative content creation and distribution.
Industry Implications
1. Television and Broadcasting - The television industry can embrace the trend of user-generated content to attract younger audiences and foster community engagement.
2. Advertising and Marketing - The advertising industry can leverage user-generated content campaigns to create compelling and authentic brand stories, resonating with consumers.
3. Social Media and Streaming Platforms - Social media and streaming platforms can capitalize on the trend of media collaboration to enhance user experience and offer diverse content options.
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