The Hyundai Prophecy Concept Has an Unlikely Control System
Michael Hemsworth — March 4, 2020 — Autos
References: hyundainews & newatlas
The Hyundai Prophecy electric vehicle concept has been revealed by the Hyundai Motor Company as a sporty new transportation solution that aims to transform the driver experience.
The vehicle maintains an autonomous-ready design that features joysticks in place of a steering wheel in the driver's seat to offer a new, intuitive interface for operators to enjoy. This lack of a steering wheel enables there to be no visual obstructions in front of the driver to help them maintain better connectivity with the onboard systems and road ahead.
The Hyundai Prophecy electric vehicle concept was explained by Head of Hyundai Global Design Center SangYup Lee who said, "We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai’s design vision to even broader horizons. A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy.’ With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles."
Image Credit: Hyundai Motor Co
The vehicle maintains an autonomous-ready design that features joysticks in place of a steering wheel in the driver's seat to offer a new, intuitive interface for operators to enjoy. This lack of a steering wheel enables there to be no visual obstructions in front of the driver to help them maintain better connectivity with the onboard systems and road ahead.
The Hyundai Prophecy electric vehicle concept was explained by Head of Hyundai Global Design Center SangYup Lee who said, "We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai’s design vision to even broader horizons. A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy.’ With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles."
Image Credit: Hyundai Motor Co
Trend Themes
1. Joystick Control Interface - The use of joystick control instead of a steering wheel in Hyundai's Prophecy vehicle concept presents disruptive innovation opportunities for car manufacturers to reassess driver interactions with cars and systems.
2. Autonomous-ready Vehicles - The design of autonomous-ready vehicles like the Prophecy allows for the creation of new systems and technologies that cater to the needs of self-driving vehicles and also paves the way for increased safety features in the auto industry.
3. Connectivity Enhancement - The lack of a steering wheel in the Prophecy vehicle concept facilitates better visual connectivity with onboard systems and creates innovative opportunities for manufacturers to prioritize interface design for a seamless driver experience.
Industry Implications
1. Automotive - Car manufacturers who embrace the concept of autonomous-ready and joystick-equipped electric vehicles will stand to gain a significant competitive advantage in the electric vehicle industry.
2. Consumer Electronics - The rise of new vehicle control interfaces creates disruptive innovation opportunities for consumer electronics companies that can design and produce sensors, circuit boards, and other technology components that makes these interfaces possible.
3. Software Development - As autonomous-ready vehicles become more popular, software development firms can create disruptive innovation opportunities focused on creating new autonomous vehicle systems and software platforms.
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