The Hyundai i30 N is the Brand's First True Hot Hatch
Michael Hines — July 14, 2017 — Autos
References: hyundaiusa & carbuzz
It took many years but the Hyundai i30 N is the brand's first car that's capable of truly being called a hot hatchback. The new four-door is powered by a 2.0-liter turbo engine making 247 horsepower in the entry-level i30 N and 271 horsepower when equipped with the optional Performance Pack. No matter what the engine's power output top speed is electronically limited to 155 mph.
When it comes to looks the Hyundai i30 N is either grown-up or subdued, depending on who you ask. Unlike other cars in its segment there are no massive attention-grabbing exterior bits. The cabin doesn't have any loud elements either but is still sleek and modern looking. The Hyundai i30 N will go on sale in Europe towards the later end of 2017. No details have been given regarding a U.S. launch.
When it comes to looks the Hyundai i30 N is either grown-up or subdued, depending on who you ask. Unlike other cars in its segment there are no massive attention-grabbing exterior bits. The cabin doesn't have any loud elements either but is still sleek and modern looking. The Hyundai i30 N will go on sale in Europe towards the later end of 2017. No details have been given regarding a U.S. launch.
Trend Themes
1. Hot Hatchback Trend - The rise of hot hatchbacks with impressive performance capabilities opens up opportunities for automakers to cater to car enthusiasts.
2. Subdued Design Trend - The trend towards sleek and modern-looking designs in hatchbacks provides an opportunity for automakers to appeal to customers seeking a more understated aesthetic.
3. International Market Expansion Trend - The expansion of hot hatchbacks into global markets, such as Europe, demonstrates the potential for automakers to tap into new customer segments and increase their market reach.
Industry Implications
1. Automotive Industry - Automakers can explore disruptive innovation opportunities by developing more hot hatchbacks and expanding their offerings in this growing segment.
2. Design Industry - Designers have the opportunity to create sleek and modern-looking hatchback designs that appeal to customers seeking a more refined aesthetic.
3. Market Expansion Industry - Companies specializing in market expansion strategies can help automakers enter new markets and establish a presence for their hot hatchbacks, such as the U.S. market.
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