Amazon will Deliver the 2017 Hyundai Elantra for Consumers to Test Drive
The 2017 Hyundai Elantra is an entry level car with a leg up over its competitors. With any other vehicle on the market, consumers need to take the trip to a local dealership to get a test drive. However, Hyuundai has partnered with Amazon for the 'Prime Now. Drive Now.' campaign, which lets consumers order a 2017 Hyundai Elantra directly to their door for an on-demand test drive.
The 'Prime Now. Drive Now.' campaign is nearly as simple as the concept seems on paper. Potential buyers can log onto Amazon and request a drive, and a trained expert will bring the car to the consumer's location. They can then take an approximately hour-long test drive, and, if they enjoyed the car, the expert will advise them on the nearest Hyundai dealership.
The 'Prime Now. Drive Now.' campaign is nearly as simple as the concept seems on paper. Potential buyers can log onto Amazon and request a drive, and a trained expert will bring the car to the consumer's location. They can then take an approximately hour-long test drive, and, if they enjoyed the car, the expert will advise them on the nearest Hyundai dealership.
Trend Themes
1. On-demand Test Drives - The concept of on-demand test drives facilitated by partnering with a delivery service can be applied to other entry-level cars.
2. Direct-to-consumer Vehicle Sales - Hyundai's partnership with Amazon for test drives suggests that automobile companies can approach direct-to-consumer sales by taking advantage of existing delivery services.
3. Personalized Test Drive Experience - In-person test drives may become more personalized through on-demand delivery, potentially leading to more informed purchasing decisions.
Industry Implications
1. Automotive - Automobile companies can benefit by tapping into delivery services for on-demand test drives.
2. E-commerce - Delivery services can expand their offerings and partnerships, such as with automobile companies for on-demand test drives.
3. Retail - Retailers can adapt the on-demand test drive concept by partnering with delivery services to offer in-home test drives of other products.
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