Hyperice Launches the 'Normatec Go' Muscle Therapy Device
Niko Pajkovic — August 23, 2022 — Lifestyle
References: hyperice & businesswire
Sports performance and recovery brand Hyperice has announced the launch of the Normatec Go, a portable air compression therapy device that massages the calf muscle to increase circulation while reducing leg pain and tension.
The Normatec Go is a completely portable device that still utilizes the brand's patented at-home Normatec technology. Because of this, users can enjoy the Normatec system while they are on the go and expect the same quality massage. Some notable features of the device include a seven-level system of pressure, 360-degree compression, Bluetooth compatibility, and Hypersync technology.
“Over time, Normatec has developed an incredibly loyal following, especially across the endurance and sports performance channels, where it has become the must-have recovery device. Our goal with the Normatec Go was to deliver the same elevated Normatec experience consumers have loved for years, in new mobile and price accessible form factor," said Jim Huether, CEO of Hyperice.
Image Credit: Hyperice
The Normatec Go is a completely portable device that still utilizes the brand's patented at-home Normatec technology. Because of this, users can enjoy the Normatec system while they are on the go and expect the same quality massage. Some notable features of the device include a seven-level system of pressure, 360-degree compression, Bluetooth compatibility, and Hypersync technology.
“Over time, Normatec has developed an incredibly loyal following, especially across the endurance and sports performance channels, where it has become the must-have recovery device. Our goal with the Normatec Go was to deliver the same elevated Normatec experience consumers have loved for years, in new mobile and price accessible form factor," said Jim Huether, CEO of Hyperice.
Image Credit: Hyperice
Trend Themes
1. Portable Air Compression Therapy Devices - The emergence of portable air compression therapy devices like the Normatec Go presents an opportunity for companies to introduce more affordable and accessible muscle therapy devices.
2. Mobile Recovery Devices - The increasing demand for recovery devices that can be used on-the-go presents an opportunity for companies to create more portable solutions for people who need to quickly and easily recover after rigorous activities.
3. Bluetooth-compatible Muscle Therapy Devices - Companies that can create Bluetooth-compatible muscle therapy devices present opportunities for users to have full control of their devices and customize their recovery experience right in the palm of their hands.
Industry Implications
1. Sports Equipment - Manufacturers of sports equipment can integrate air compression technology into their products to help athletes recover faster and perform better.
2. Wellness and Fitness - Wellness and fitness companies can develop affordable and easy-to-use muscle therapy devices that can cater to people who have busy lifestyles but still want to take care of their overall health.
3. Healthcare - Healthcare companies can tap into the growing market of at-home recovery devices by creating more accessible and medically-approved muscle therapy devices geared towards patients with chronic muscle pain and conditions.
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