Romy's HyLab Supports Personalized Skincare Rituals
Laura McQuarrie — October 21, 2019 — Fashion
References: romy.paris & cosmeticsbusiness
With the introduction of HyLab, Romy is inviting consumers to experience "a new era of skincare" that's all about personalized care. In the kit, consumers will find one personal care trainer, a magnetic spatula, a power supply unit, plus 20 capsules, a cream base and a washing solution. The system also includes the brand's app, which provides suggestions on the best active ingredients to use, plus the digital tool itself, which infuses the fresh, active and encapsulated ingredients for next-level personal care. To continue with fresh, tailor-made skincare, consumers are able to purchase a regular skincare subscription.
There are 12 active ingredients to select, including Mexican aloe vera for boosting hydration or anti-aging sorghum juice, up to two of which at a time can be used with Romy's Primary Face Cream as a nourishing base.
There are 12 active ingredients to select, including Mexican aloe vera for boosting hydration or anti-aging sorghum juice, up to two of which at a time can be used with Romy's Primary Face Cream as a nourishing base.
Trend Themes
1. Customizable Skincare Systems - The trend of personalized skincare systems is creating opportunities for brands to innovate and create unique offerings for consumers based on specific needs.
2. Digital Customization Tools - The rise of digital tools like Romy's app is enabling consumers to create and personalize skincare routines based on their own unique needs and preferences.
3. Capsule-based Skincare - The use of capsules to deliver fresh and active ingredients in skincare systems is a growing trend, allowing consumers to experience next-level personal care and customization.
Industry Implications
1. Skincare Industry - The skincare industry has an opportunity to create more personalized, customizable products and systems that cater to specific needs and preferences of consumers.
2. Technology Industry - The use of digital tools and apps to personalize skincare routines is creating opportunities for the technology industry to innovate and develop new solutions for consumers.
3. Beauty Subscription Industry - The customizable skincare trend is creating opportunities for the beauty subscription industry to offer personalized options and expanded product offerings to their customers.
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