Hyein Seo's New SS18 Collection Centers Around Hardware Embellishments
Designer Hyein Seo takes a step away from her previous tech-focused collection and draws from a macabre theme for her Spring/Summer 2018 line. The newest seasonal range is entitled 'Don't Deliver Us From Evil' and takes on a dark theme that highlights bold graphic details and hardware accents. Hyein Seo continues to deliver streetwear silhouettes through the capsule's reworked staples, seen through the alteration of simple tones and longer cuts.
The Don't Deliver Us From Evil collection is also comprised of a range of accessories on top of the apparel offerings. Some standout items in the new series include the Layered Lab Coat in a washed out hue, the ethnic accented Cross Bag, and the Slashed T-shirt that boasts unique cuts throughout the front and bottom of the shirt.
The Don't Deliver Us From Evil collection is also comprised of a range of accessories on top of the apparel offerings. Some standout items in the new series include the Layered Lab Coat in a washed out hue, the ethnic accented Cross Bag, and the Slashed T-shirt that boasts unique cuts throughout the front and bottom of the shirt.
Trend Themes
1. Macabre-themed Menswear - An opportunity for designers and clothing brands to explore dark themes and bold graphic details in their apparel offerings.
2. Hardware Embellishments - The use of hardware accents and unique cuts in clothing designs is a disruptive innovation opportunity.
3. Accessory Offerings - Designers can explore creating accessory lines in addition to their apparel offerings.
Industry Implications
1. Fashion - The fashion industry can incorporate macabre themes and hardware accents in their clothing designs.
2. Design - Designers can experiment with unique cuts and hardware embellishments in their apparel and accessory offerings.
3. Retail - Retailers can feature macabre-themed menswear and related accessories as part of their product offerings.
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