PepsiCo's Platform Offers Sustainable & Personalized Features
Laura McQuarrie — April 22, 2019 — Eco
References: pepsico & prnewswire
As part of its Beyond the Bottle efforts, PepsiCo is introducing a new hydration platform that addresses sustainable packaging and allows consumers to digitally track how they are staying hydrated.
PepsiCo's Beyond the Bottle initiative is all about sharing a range of beverages without single-use plastic bottles. In keeping with this mission, the system introduces a hydration dispenser, a companion smartphone app and a personalized QR code sticker for reusable bottles. With this platform, users are able to set and keep tabs on their hydration goals, as well as their environmental impact, as the unique sticker on their bottle is recognized by the dispenser.
As personalization is one of the main focuses of the hydration platform, users are also able to save their preferences, such as their favorite flavors and perfect carbonation levels.
PepsiCo's Beyond the Bottle initiative is all about sharing a range of beverages without single-use plastic bottles. In keeping with this mission, the system introduces a hydration dispenser, a companion smartphone app and a personalized QR code sticker for reusable bottles. With this platform, users are able to set and keep tabs on their hydration goals, as well as their environmental impact, as the unique sticker on their bottle is recognized by the dispenser.
As personalization is one of the main focuses of the hydration platform, users are also able to save their preferences, such as their favorite flavors and perfect carbonation levels.
Trend Themes
1. Sustainable Beverage Packaging - Creating sustainable beverage packaging solutions that reduce plastic waste and enhance tracking capabilities.
2. Digital Hydration Tracking - Developing hydration platforms that allow users to set and track their hydration goals digitally.
3. Personalized Beverage Experience - Innovating hydration platforms with personalized features such as custom flavor and carbonation settings.
Industry Implications
1. Beverage Packaging - Opportunities in developing sustainable beverage packaging solutions that offer personalized and digitally-enabled experiences.
2. Fitness Tracking - Creating partnerships with companies developing fitness tracking technology to enhance hydration tracking capabilities.
3. Consumer Goods - Innovating consumer goods products with personalized features such as QR code stickers for product tracking and smart dispenser technology.
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