Drench Uses Hydration Experiments to Incentivize Drink Consumption
References: staydrenched & campaignlive
As the summer months start to approach, hydration becomes essential to productivity. The team at Drench, a fruit juice drink brand, has come up with a series of hydration experiments carried out by what they call the "Smart Hydration People." This group of scientists has dedicated time to find unique ways in which to best keep consumers hydrated.
The hydration experiments include everything from using firemen to hose consumers to dropping tons of water from a water plane onto a family in a caravan. The hydration experiments finally conclude that the best way to keep your brain in tip-top condition is to drink Drench.
Helen Gorman, the brand controller for Drench commented, "It has been very exciting taking the brand in a new direction with The Smart Hydration People. The humorous hydration experiments will hopefully remind people in a playful and engaging way that Juicy Drench and Drench is the best way to keep hydrated throughout the day."
The hydration experiments include everything from using firemen to hose consumers to dropping tons of water from a water plane onto a family in a caravan. The hydration experiments finally conclude that the best way to keep your brain in tip-top condition is to drink Drench.
Helen Gorman, the brand controller for Drench commented, "It has been very exciting taking the brand in a new direction with The Smart Hydration People. The humorous hydration experiments will hopefully remind people in a playful and engaging way that Juicy Drench and Drench is the best way to keep hydrated throughout the day."
Trend Themes
1. Hydration Experiments - Innovative hydration experiments conducted by Drench offer opportunities for creating engaging and memorable brand experiences.
2. Smart Hydration People - The concept of employing scientists dedicated to hydration experiments presents possibilities for building a unique and knowledgeable team that can contribute insights to the beverage industry.
3. Playful Hydration Reminders - Humorous and engaging approaches to remind people about the importance of hydration can lead to creative marketing campaigns and product promotions.
Industry Implications
1. Beverage Industry - Hydration experiments conducted by Drench provide disruptive innovation opportunities for the beverage industry, including developing new hydration techniques and creating unique marketing strategies.
2. Consumer Goods Industry - The concept of the Smart Hydration People opens possibilities for knowledge-sharing and collaborative efforts between different consumer goods companies to enhance hydration practices and product offerings.
3. Advertising Industry - The use of playful and engaging hydration experiments by Drench presents opportunities for the advertising industry to develop creative campaigns and strategies that capture consumer attention and promote brand awareness.
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