The Thirst Trap Mask Holds More Than Conventional Sheet Masks
Laura McQuarrie — April 15, 2020 — Fashion
References: hudabeauty & arabnews
Huda Beauty's Wishful skincare line has now expanded to include the Thirst Trap Cocoon Mask, which promises to be valuable for those with dry, dehydrated skin. The mask itself is made with a double-layer-fiber technology that allows it to "hold significantly more of the powerful vitamin-rich essence than any conventional sheet mask," according to the brand, and it is packed with hydrating skincare heroes. Some of the ultra-hydrating ingredients that power the sheet mask are aloe vera and sodium hyaluronate, as well as allantoin and niacinamide.
The deeply hydrating face mask is meant to be applied to a dry face and left for a period of about 20 minutes, so that the mask, which swells to maximum absorption, shares all the benefits of its ingredients with the skin.
Image Credit: Huda Beauty
The deeply hydrating face mask is meant to be applied to a dry face and left for a period of about 20 minutes, so that the mask, which swells to maximum absorption, shares all the benefits of its ingredients with the skin.
Image Credit: Huda Beauty
Trend Themes
1. Hydrating Sheet Masks - The trend of intensely hydrating sheet masks is gaining popularity as consumers seek effective solutions for dry, dehydrated skin.
2. Double-layer-fiber Technology - The use of double-layer-fiber technology in sheet masks presents a disruptive innovation opportunity to enhance the absorption and delivery of potent skincare ingredients.
3. Powerful Vitamin-rich Essence - The incorporation of powerful vitamin-rich essence in sheet masks offers a disruptive innovation opportunity to provide deep hydration and nourishment to the skin.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of intensely hydrating sheet masks by developing innovative products with advanced hydrating technologies.
2. Cosmetics Manufacturing - The cosmetics manufacturing industry can explore the use of double-layer-fiber technology in sheet masks to create products that maximize absorption and improve customer satisfaction.
3. Natural Ingredients Suppliers - Suppliers of natural ingredients like aloe vera and sodium hyaluronate have an opportunity to partner with sheet mask brands and provide high-quality and effective hydrating ingredients.
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