The Wonder Black Rice Hyaluronic Cream Looks Like a Takeaway Cup
Laura McQuarrie — April 16, 2020 — Fashion
References: haruharu.au & allure
The Haruharu Wonder Black Rice Hyaluronic Cream is one of the products that's recognized in Allure Korea’s Best of Beauty Awards and it stands out for its ability to lock in moisture and make dark facial spots disappear. As its name suggests, the product is powered by fermented black rice extract and this potent ingredient is joined by others like evening primrose oil, safflower seed oil, hyaluronic and soothing lavender oil for natural fragrance. The creamy moisturizer is filled with nutrients, antioxidants to protect the skin against free radicals from pollution and UV radiation.
While the packaging for Haruharu's 50-milliliter Wonder Black Rice Hyaluronic Cream is soft-sculpted and stone-like, the larger 90-milliliter size has a completely different shape and resembles a takeaway cup.
Image Credit: Haruharu
While the packaging for Haruharu's 50-milliliter Wonder Black Rice Hyaluronic Cream is soft-sculpted and stone-like, the larger 90-milliliter size has a completely different shape and resembles a takeaway cup.
Image Credit: Haruharu
Trend Themes
1. Fermented Beauty Products - Disruptive innovation opportunity: Develop new skincare products using fermented ingredients for enhanced benefits and natural fragrance.
2. Nutrient-rich Moisturizers - Disruptive innovation opportunity: Create moisturizers enriched with antioxidants and nutrients to provide greater protection against environmental factors.
3. Alternative Packaging Design - Disruptive innovation opportunity: Explore unique packaging designs that deviate from traditional containers, enhancing the product's visual appeal and consumer experience.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Incorporate fermented ingredients and nutrient-rich formulas into skincare products to meet the growing demand for natural and effective solutions.
2. Cosmetics Packaging Industry - Disruptive innovation opportunity: Offer alternative packaging options that are innovative, visually striking, and practical for skincare products, enhancing brand appeal.
3. Natural Beauty Industry - Disruptive innovation opportunity: Cater to the rising demand for natural and sustainable beauty products by developing fermented skincare products with nutrient-rich formulas and eco-friendly packaging.
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