FaceGym's Hyaluronic Acid + Niacinamide Serum Creates a Moisture Lock
Laura McQuarrie — April 29, 2021 — Fashion
References: facegym & glamourmagazine
HYDRO-BOUND by FaceGym is a lightweight new hyaluronic acid and niacinamide serum and it's useful for supporting lasting hydration and skin that's bouncier, firmer and more radiant than ever. The daily serum boasts high levels of HA4 and polyglutamic acid that creates a "moisture lock" and protects the skin's natural barrier.
In the hard-working formula, a Bio-Lifting Complex and niacinamide are responsible for helping to improve the structure of the skin for a firmer, smoother feel. The serum can be used day and night on clean, damp skin and it is paired with a special ritual from the brand; scanning the QR code on the product packaging unlocks a transformative face sculpting application method. Since the serum is lightweight and fast-absorbing, it can even be used as a base before other serum treatments.
In the hard-working formula, a Bio-Lifting Complex and niacinamide are responsible for helping to improve the structure of the skin for a firmer, smoother feel. The serum can be used day and night on clean, damp skin and it is paired with a special ritual from the brand; scanning the QR code on the product packaging unlocks a transformative face sculpting application method. Since the serum is lightweight and fast-absorbing, it can even be used as a base before other serum treatments.
Trend Themes
1. Moisture-locking Serums - The use of ingredients that create a moisture lock will continue to be a major trend for serums and other skincare products, presenting opportunities for brands to innovate in this area.
2. Bio-lifting Complexes - The trend towards serums and other skincare products featuring bio-lifting complexes will continue, as these complexes have been shown to improve skin structure and provide a firmer, smoother feel, presenting opportunities for brands to further explore these ingredients.
3. QR Code Rituals - The use of QR codes to unlock special rituals or applications will continue to be a trend in the skincare industry, presenting opportunities for brands to create unique experiences for their customers.
Industry Implications
1. Skincare - The use of novel ingredients and new application methods, such as QR code rituals, presents opportunities for brands to differentiate themselves in a crowded skincare market.
2. Beauty - Innovations in moisturizing and lifting serums present opportunities for brands in the beauty industry to offer a wider range of effective skincare products to their customers.
3. Technology - The use of QR codes and other digital technologies to enhance the customer experience in the skincare industry presents opportunities for technology companies to partner with skincare brands and offer unique services.
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