The Hunter Regent Street Store Brings the Outdoors Inside
Katherine Pendrill — March 15, 2016 — Business
References: ca.hunterboots & thedrum
The recently opened Hunter Regent Street store in London uses a unique approach to convey the personality of the brand. Instead of using its flagship as a mere display space for its new collections, the massive retail outlet takes consumers on an emotive and multi-sensorial journey.
The Hunter Regent Store store is the brand's flagship location, which opened this past year. The store draws on elements of the British countryside and infuses them into the urban environment in unique ways, such as barn rafters on the ceiling and green tile-inlays reminiscent of traditional English gardens. Beyond the decor, the store also features gentle birdsong sounds in the fitting rooms and live weather updates over the intercom. Together, these elements are meant to helps consumers connect to the brand's strong English heritage and its focus on the outdoors.
The innovative retail design demonstrates how brands can convey a specific narrative through the use of visual elements and digital soundscapes.
The Hunter Regent Store store is the brand's flagship location, which opened this past year. The store draws on elements of the British countryside and infuses them into the urban environment in unique ways, such as barn rafters on the ceiling and green tile-inlays reminiscent of traditional English gardens. Beyond the decor, the store also features gentle birdsong sounds in the fitting rooms and live weather updates over the intercom. Together, these elements are meant to helps consumers connect to the brand's strong English heritage and its focus on the outdoors.
The innovative retail design demonstrates how brands can convey a specific narrative through the use of visual elements and digital soundscapes.
Trend Themes
1. Visual Storytelling - Opportunity for brands to use visual elements to convey a specific narrative and enhance the overall shopping experience.
2. Multi-sensorial Experiences - Opportunity to create immersive retail environments that engage all the senses, enhancing customer connection to the brand.
3. Nature-inspired Retail - Opportunity to bring elements of nature and the outdoors into retail spaces, creating a unique and memorable shopping experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities to use visual storytelling and multi-sensorial experiences to boost brand identity and customer engagement.
2. Interior Design - Opportunity to explore the integration of nature-inspired elements into retail spaces, creating innovative and captivating environments.
3. Audio Technology - Opportunity to develop custom soundscapes for retail spaces that enhance the shopping experience and reinforce brand identity.
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