Hunger Games' Comic Con Booth Merged High Fashion with Samsung Tech
Laura McQuarrie — July 29, 2014 — Tech
References: forbes & firstshowing.net
An epic Hunger Games Comic Con booth was set up at this year's convention in San Diego, helping to tide fans over before the release of the third Hunger Games film, Mockingjay this fall.
To really amp up the event, Lionsgate teamed up with Samsung, creating the ultimate experience to immerse fans in the futuristic world. The gallery was made to look like The Capitol, featuring stations like Peeta's Bakery and Haymitch’s Elixer where convention-goers could grab a bite to eat and drink, holographic t-shirt design stations, a futuristic theatre to review the movie's trailer and photo stations to pose with Peeta and Johanna. All of the various stations were full of Samsung products and there was a ton of free swag from custom phone cases to brand new phone batteries to take home.
To really amp up the event, Lionsgate teamed up with Samsung, creating the ultimate experience to immerse fans in the futuristic world. The gallery was made to look like The Capitol, featuring stations like Peeta's Bakery and Haymitch’s Elixer where convention-goers could grab a bite to eat and drink, holographic t-shirt design stations, a futuristic theatre to review the movie's trailer and photo stations to pose with Peeta and Johanna. All of the various stations were full of Samsung products and there was a ton of free swag from custom phone cases to brand new phone batteries to take home.
Trend Themes
1. Immersive Convention Booths - Creating immersive convention experiences by incorporating futuristic technology and product partnerships.
2. Holographic Design Stations - Integrating holographic design stations into convention booths as a way to engage and excite convention-goers.
3. Fashion-tech Mergers - Partnering with technology companies to merge high fashion with cutting-edge tech to create unique and exciting experiences.
Industry Implications
1. Entertainment - Incorporating technology into entertainment industry events and conventions to create more immersive and engaging experiences for fans.
2. Fashion - Partnering with technology companies to integrate tech into fashion events and create new and innovative ways to showcase clothing and accessories.
3. Technology - Partnering with entertainment and fashion industries to provide innovative and immersive experiences for fans and consumers.
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