Chroma and AWAKE NY Collaborate on a Human Rights Tee
Kalin Ned — August 6, 2019 — Social Good
References: awakenyclothing & hypebeast
A new human rights tee is launched by contemporary fashion label AWAKE NY and creative studio Chroma. The product presents a minimalist t-shirt in white. In red font, the words 'PROTECT PEOPLE NOT BORDERS' adorn the front, while the back defines legal rights that each individual has 'IF DETAINED BY ICE.'
The human rights tee has become a dominant design in the world of fashion of late, as brands strive to use their platform to take a stance and initiate change. The collaboration between AWAKE NY and Chroma, for example, references the "ongoing conditions at the US-Mexico border," for example.
Consumers can get the human rights tee for $50 USD. All proceeds from the collaboration will be distributed to two organizations that are affiliated with the cause -- Al Otro Lado and Casa Arcoiris.
The human rights tee has become a dominant design in the world of fashion of late, as brands strive to use their platform to take a stance and initiate change. The collaboration between AWAKE NY and Chroma, for example, references the "ongoing conditions at the US-Mexico border," for example.
Consumers can get the human rights tee for $50 USD. All proceeds from the collaboration will be distributed to two organizations that are affiliated with the cause -- Al Otro Lado and Casa Arcoiris.
Trend Themes
1. Migrant-supporting Fashion - There is a growing trend of fashion brands using their platform to address human rights issues, such as the collaboration between AWAKE NY and Chroma on a human rights tee.
2. Minimalist Design - Minimalist designs are becoming popular in the fashion industry, as seen in the minimalist white t-shirt with red font by AWAKE NY and Chroma.
3. Ethical Consumerism - Consumers are increasingly interested in supporting brands that align with their values, as demonstrated by the $50 USD human rights tee collaboration between AWAKE NY and Chroma.
Industry Implications
1. Fashion - The fashion industry has the opportunity to create apparel that carries meaningful messages and promotes social causes, as demonstrated by the collaboration between AWAKE NY and Chroma on a human rights tee.
2. Creative Studio - Creative studios, like Chroma, can collaborate with fashion labels to bring attention to important social issues by creating impactful designs.
3. Nonprofit Organizations - Nonprofit organizations, such as Al Otro Lado and Casa Arcoiris who will receive proceeds from the collaboration, have the opportunity to partner with brands in order to raise awareness and support for their causes.
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