'Human Ignition' Explores the Future of Formula One
Rahul Kalvapalle — May 20, 2014 — Autos
References: burn & designboom
'Human Ignition' is a documentary that looks into the future to imagine what Formula 1 racing -- already in many ways a high-tech, futuristic endeavor -- will look like in the future. The documentary, which consists of three separate videos, is the result of a collaboration between the Lotus F1 team and energy drink company Burn.
The ideas and visions presented in Human Ignition are offered by creative visionaries and futurists working in fields beyond auto racing, who responded to a challenge from the Lotus F1 team to imagine the future of Formula 1.
Each video in the documentary examines the future of a fundamental element of Formula 1. The first video imagines the car of the future, the second imagines the track of the future and the third ponders the driver of the future. The videos investigate the history and makeup of F1 and speak to race car drivers, engineers, programmers and designers to paint a picture of a high-tech yet sustainable Formula 1 future.
Photo Credits: designboom, burn
The ideas and visions presented in Human Ignition are offered by creative visionaries and futurists working in fields beyond auto racing, who responded to a challenge from the Lotus F1 team to imagine the future of Formula 1.
Each video in the documentary examines the future of a fundamental element of Formula 1. The first video imagines the car of the future, the second imagines the track of the future and the third ponders the driver of the future. The videos investigate the history and makeup of F1 and speak to race car drivers, engineers, programmers and designers to paint a picture of a high-tech yet sustainable Formula 1 future.
Photo Credits: designboom, burn
Trend Themes
1. Future of Formula One - Opportunity to explore innovative technologies and sustainable practices in the racing industry.
2. Collaboration in Documentary Filmmaking - Opportunity to create engaging and forward-thinking content through partnerships between different industries.
3. Imagining the Future of Sports - Opportunity to envision and innovate the future of sports through creative thinking and collaboration.
Industry Implications
1. Automotive - Potential for disruption by incorporating advanced technologies and sustainable practices in vehicle design and racing.
2. Media Production - Opportunity to produce thought-provoking and imaginative documentaries by collaborating with various industries.
3. Sports and Entertainment - Potential for disruption by reimagining traditional sports and exploring innovative approaches to enhance the fan experience.
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