HUF Fall 2011 Collection Shows off Fashion with an Attitude
References: hufsf & highsnobiety
If you really want to make a statement with your clothes, the HUF Fall 2011 Collection will do a bang up job of catching people’s attention.
Edgy and simple are two words I’d choose to describe the HUF Fall 2011 Collection. For the upcoming season, the brand is bringing out a large variety of goods, which means there’s plenty to choose from, and plenty to go around. There will be bottle openers, all sorts of hats, dress shirts, socks and more. The items that will likely capture your attention are the ones with the profane, but classic phrase “F*CK YOU” embedded on it. I’d say that gives the pieces more attitude -- and besides, who said making a statement was supposed to be subtle?
Edgy and simple are two words I’d choose to describe the HUF Fall 2011 Collection. For the upcoming season, the brand is bringing out a large variety of goods, which means there’s plenty to choose from, and plenty to go around. There will be bottle openers, all sorts of hats, dress shirts, socks and more. The items that will likely capture your attention are the ones with the profane, but classic phrase “F*CK YOU” embedded on it. I’d say that gives the pieces more attitude -- and besides, who said making a statement was supposed to be subtle?
Trend Themes
1. Edgy Streetwear - Opportunity for brands to incorporate bold and provocative designs that appeal to the youth market.
2. Profanity Fashion - Disruptive innovation opportunity to create a new market segment for apparel that incorporates explicit language into its design.
3. Accessories Variety - Opportunity for apparel brands to expand their product line by incorporating diverse accessories such as bottle openers, socks, hats, and more.
Industry Implications
1. Fashion - Opportunity to create a new market in streetwear apparel that appeals to the youth market by creating innovative clothing designs with provocative messaging.
2. Apparel Accessories - Disruptive innovation opportunity for apparel accessory brands to collaborate with streetwear brands and expand their product line to capture the attention of urban youth markets.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to help streetwear brands with creative campaigns to engage with younger generations who are attracted to edgier fashion trends.
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