'Hudly' is an Aftermarket Device That Adds Tech to Any Vehicle
References: kickstarter & techcrunch
Dashboard-mounted screens are standard on most new car models, but Hudly is a device that brings potentially better tech to any vehicle, new or old. The aftermarket heads-up display, or HUD (whence the product name comes,) comprises a thin sheet of transparent glass and a minuscule projector that can connect to a smartphone.
The Hudly screen mounts on the windshield with a suction cup, like many GPS devices. But, since Hudly's screen is completely transparent, it doesn't impede drivers' visibility. In terms of hard tech, the Hudly projector is the meat of the system. The projector clips underneath the driver's side sun visor and beams images onto the screen. As well as taking information from the car's OBD II port, Hudly can display apps from a smartphone, including mapping apps or anything else.
The Hudly screen mounts on the windshield with a suction cup, like many GPS devices. But, since Hudly's screen is completely transparent, it doesn't impede drivers' visibility. In terms of hard tech, the Hudly projector is the meat of the system. The projector clips underneath the driver's side sun visor and beams images onto the screen. As well as taking information from the car's OBD II port, Hudly can display apps from a smartphone, including mapping apps or anything else.
Trend Themes
1. Aftermarket Heads-up Displays - The rise of aftermarket heads-up display devices like Hudly presents disruptive innovation opportunities for the automotive industry to enhance and upgrade older vehicles with advanced tech.
2. Transparent Projection Technology - The use of transparent glass screens and minuscule projectors, as seen in Hudly, opens up possibilities for disruptive innovation in various industries like aviation or public transportation, where clear and unobtrusive information display is crucial.
3. Integration of Smartphones and Vehicle Displays - The integration of smartphones with aftermarket devices like Hudly highlights a trend of leveraging existing consumer technology to bring advanced features and apps into vehicles, creating disruptive innovation opportunities for the technology and automotive industries.
Industry Implications
1. Automotive - The automotive industry can explore disruptive innovation by collaborating with aftermarket heads-up display companies like Hudly to develop and integrate advanced display technology into vehicles.
2. Consumer Electronics - The consumer electronics industry can find disruptive innovation opportunities by developing and marketing aftermarket heads-up display products that can enhance the information display capabilities of various devices and gadgets.
3. Transportation - The transportation industry, including aviation and public transportation, can potentially disrupt traditional information display methods by adopting transparent projection technology, like that offered by Hudly, to provide clear and unobtrusive information to passengers and operators.
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