The Hubba Bubba Campaign Employs Aerial Photography
Meghan Young — October 19, 2011 — Marketing
References: miamiadschool & ibelieveinadv
Aerial photography projects have been quite popular these last few months, and the Hubba Bubba ad campaign uses this intriguing style.
The Hubba Bubba ad campaign uses a bird's eye perspective to cleverly show the true potential of one piece of Hubba Bubba and a good set of lungs. Conceived and executed by New York-based ad agency Miami Ad School, the Hubba Bubba ad campaign is fresh and humorous. It shows that art directors are keeping an eye on various industries for constant, up-to-date and relevant inspiration. In this case, the Hubba Bubba ad campaign leaned on the current trends of photography, using an aerial perspective to capture one massive piece of bubble gum. The result is stunning and is sure to capture the attention of viewers everywhere.
The Hubba Bubba ad campaign uses a bird's eye perspective to cleverly show the true potential of one piece of Hubba Bubba and a good set of lungs. Conceived and executed by New York-based ad agency Miami Ad School, the Hubba Bubba ad campaign is fresh and humorous. It shows that art directors are keeping an eye on various industries for constant, up-to-date and relevant inspiration. In this case, the Hubba Bubba ad campaign leaned on the current trends of photography, using an aerial perspective to capture one massive piece of bubble gum. The result is stunning and is sure to capture the attention of viewers everywhere.
Trend Themes
1. Aerial Photography - The trend of using aerial photography in ad campaigns provides a unique and visually captivating way to showcase products or services.
2. Creative Advertising - The trend of using creative and humorous advertising campaigns, such as the Hubba Bubba ad campaign, has the potential to engage and intrigue audiences.
3. Industry Inspiration - The trend of art directors finding inspiration from various industries, like the Hubba Bubba campaign drawing from photography, opens up opportunities for cross-industry innovation.
Industry Implications
1. Advertising - The advertising industry can explore using aerial photography techniques to create attention-grabbing campaigns.
2. Photography - The photography industry can benefit from the increasing demand for aerial photography in advertising and explore creative ways to capture unique perspectives.
3. Confectionery - The confectionery industry, like Hubba Bubba, can leverage creative advertising campaigns to showcase their products in a fresh and entertaining way.
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