Betfair's 'Person Placement' Campaign Puts Pro Singers in the Stands
Daniel Glover — February 5, 2009 — Marketing
References: betfair & mischiefpr
To highlight their involvement with the England Six Nations rugby team, Betfair has implemented a “person placement” campaign. For this campaign, top English opera singers from the Royal Opera House are strategically placed in the crowd to give the England team the finest vocal support.
The tactic is designed to push the fact that Betfair offers “added value” to its punters. The sopranos will be belting out English anthems such as "Swing Low, Sweet Chariot" and "Jerusalem."
The tactic is designed to push the fact that Betfair offers “added value” to its punters. The sopranos will be belting out English anthems such as "Swing Low, Sweet Chariot" and "Jerusalem."
Trend Themes
1. Person Placement Campaigns - Utilizing strategic placement of individuals to enhance brand messaging and create unique experiences for consumers.
2. Cross-industry Collaborations - Partnering with organizations from different industries to create innovative marketing campaigns that resonate with consumers.
3. Enhanced Brand Experiences - Delivering added value to consumers through immersive and memorable experiences that go beyond traditional advertising.
Industry Implications
1. Sports Betting - Integrating live events and entertainment into sports betting experiences to engage and retain customers.
2. Performing Arts - Exploring opportunities for collaborations between opera houses, theaters, and other entertainment venues to enhance brand presence and engage new audiences.
3. Hospitality - Creating customized experiences for guests by incorporating live performances and entertainment in hotels, restaurants, and resorts.
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