This Sweater Asks How You Like Me Meow
Vasiliki Marapas — September 24, 2014 — Fashion
References: burgerandfriends & shop.nylon
The 'How You Like Me Meow?' sweater by Burger and Friends asks an important question.
The quote is in reference to a 2009 song by British rock band The Heavy. The song, which samples Dyke and the Blazer's 'Let a Woman be a Woman,' is about a man confessing his misdeeds to his lady. In an interview, lead singer Kevin Swaby describes the song as being told by a cocksure dude who is enjoying a position of power in his relationship. Swaby explains, "I'm trying to say that I've been really, really, really bad, you shouldn't love me after all. And I'm telling you I've done this and this and this, so how do you like me now?" For some, it appears love is too strong for these transgressions to make a dent.
This shirt emblazons the feline-equivalent of the original quote, accompanied by an image of a kitty.
The quote is in reference to a 2009 song by British rock band The Heavy. The song, which samples Dyke and the Blazer's 'Let a Woman be a Woman,' is about a man confessing his misdeeds to his lady. In an interview, lead singer Kevin Swaby describes the song as being told by a cocksure dude who is enjoying a position of power in his relationship. Swaby explains, "I'm trying to say that I've been really, really, really bad, you shouldn't love me after all. And I'm telling you I've done this and this and this, so how do you like me now?" For some, it appears love is too strong for these transgressions to make a dent.
This shirt emblazons the feline-equivalent of the original quote, accompanied by an image of a kitty.
Trend Themes
1. Kitty-centric Apparel - Disruptive innovation opportunity: Create a line of apparel that features clever and relatable quotes with accompanying cat imagery.
2. Music-inspired Fashion - Disruptive innovation opportunity: Design clothing that pays homage to popular songs, creating a unique connection between music and fashion.
3. Embracing Pop Culture References - Disruptive innovation opportunity: Incorporate well-known quotes or phrases into apparel designs to resonate with consumers who appreciate referential humor.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Generate collections that combine pop culture references and trendy designs, appealing to fashion-forward consumers.
2. Music - Disruptive innovation opportunity: Collaborate with artists or bands to create merchandise that incorporates their song lyrics or iconic quotes, providing fans with unique music-related fashion.
3. E-commerce - Disruptive innovation opportunity: Develop an online platform that allows customers to customize and create their own apparel designs, tapping into the growing demand for personalized fashion.
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