Spotting Overlooked Opportunities in Changing Times
Jana Pijak — May 2, 2023 — TH Video
References: youtube
The recent TH 101: How to Innovate Through Chaos webinar was hosted by Trend Hunter CEO, NYT-bestselling author and renowned keynote speaker Jeremy Gutsche.
Virtual attendees learned about Trend Hunter's foundational innovation framework, designed to help individuals and organizations approach innovation in new ways. Gutsche emphasized the importance of shifting perspectives in order to uncover new insights and opportunities that can be overlooked due to cognitive biases.
He also explored how these cognitive biases can limit our ability to innovate and shared case studies of individuals and businesses that have successfully applied Trend Hunter's framework to their work. Overall, the webinar provided practical tips and real-world examples to help attendees develop the skills they need to succeed in an increasingly complex and disruptive world.
Virtual attendees learned about Trend Hunter's foundational innovation framework, designed to help individuals and organizations approach innovation in new ways. Gutsche emphasized the importance of shifting perspectives in order to uncover new insights and opportunities that can be overlooked due to cognitive biases.
He also explored how these cognitive biases can limit our ability to innovate and shared case studies of individuals and businesses that have successfully applied Trend Hunter's framework to their work. Overall, the webinar provided practical tips and real-world examples to help attendees develop the skills they need to succeed in an increasingly complex and disruptive world.
Trend Themes
1. Cognitive Bias Disruption - Disruption opportunities for companies that can identify and overcome cognitive biases in their innovation processes.
2. New Perspective Innovation - Opportunities for innovation through gaining new perspectives on products, services or customer experiences.
3. Complexity-handling Techniques - Disruptive opportunities for organizations that can develop complexity-handling expertise.
Industry Implications
1. Consulting - Consulting firms can profit by developing frameworks to help businesses identify and overcome cognitive biases during the innovation process.
2. Tech - Tech companies can innovate by identifying new perspectives on product design and be disruptive in the market.
3. Education - The education industry can help individuals and organizations develop the necessary skills required to handle complexity effectively.
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