Alex Covert — June 1, 2008 — Eco
References: newsbusters.org
As gas prices soar, people are changing their driving habits to save a few bucks. At least one woman, Jessica Busby, is changing another habit - her blood donation frequency. To afford gas, she is riding her bicycle to the local blood clinic twice a week and is donating her blood for money. At $40 a session, she can afford to keep driving the way she did before the prices approached $4/gallon.
Implications - Many consumers require personal incentive to participate in an act of goodwill or for social good. Businesses that offer their clients individual benefits or perks for engaging in charitable activities will portray themselves in a positive light to their clients and the industry.
Implications - Many consumers require personal incentive to participate in an act of goodwill or for social good. Businesses that offer their clients individual benefits or perks for engaging in charitable activities will portray themselves in a positive light to their clients and the industry.
Trend Themes
1. Personal Incentive for Social Good - Businesses can offer individual benefits or perks to encourage consumers to engage in charitable activities.
2. Changing Consumer Behavior - As gas prices rise, consumers are changing their habits to save money, presenting opportunities for innovative solutions and products.
3. Alternative Income Sources - As people look for ways to afford rising gas prices, exploring alternative income sources such as blood donations presents disruptive innovation opportunities.
Industry Implications
1. Charitable Organizations - Charitable organizations can partner with businesses to encourage blood donations by offering incentives and benefits to donors.
2. Transportation - The transportation industry can explore innovative solutions to address rising gas prices, such as promoting alternative modes of transportation like cycling.
3. Healthcare - Healthcare providers, such as blood clinics, can adapt their services to attract more donors by offering financial incentives or other perks.
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