How Are You Cushions Changes the Perceptions of Traditional Pillows
Tia Clarke — November 18, 2012 — Art & Design
References: howareyou.se & howareyou.se
How Are You cushions changes the perception of how pillows should be made.
The striking pieces are part of a collection called 'Making Hard Things Soft' that toys with the perception of what is cozy and tactile in traditional soft furnishings. The pieces featured here include Plywood and Concrete.
The Swedish design duo Tobias Johansson and Emelie Ronnebro are known for their slick, minimalist works which play with concepts of traditional design. The cushions can be ordered through the company website, but hurry as some of the designs have already sold out.
These smart designs would complement a modern warehouse loft perfectly. Just imagine these pillows thrown across a couch or bed, mimicking the surrounding space.
The striking pieces are part of a collection called 'Making Hard Things Soft' that toys with the perception of what is cozy and tactile in traditional soft furnishings. The pieces featured here include Plywood and Concrete.
The Swedish design duo Tobias Johansson and Emelie Ronnebro are known for their slick, minimalist works which play with concepts of traditional design. The cushions can be ordered through the company website, but hurry as some of the designs have already sold out.
These smart designs would complement a modern warehouse loft perfectly. Just imagine these pillows thrown across a couch or bed, mimicking the surrounding space.
Trend Themes
1. Industrial-inspired Design - Opportunity for businesses to create products that blend industrial aesthetics with comfort and functionality.
2. Reimagining Traditional Soft Furnishings - Opportunity to disrupt the perception of pillows and explore unconventional materials and designs.
3. Minimalist Home Decor - Opportunity to cater to the rising demand for minimalistic home decor items that combine style and functionality.
Industry Implications
1. Interior Design - Designers can explore industrial-inspired trends in pillows and soft furnishings to create unique and visually appealing spaces.
2. Home Furnishings - Manufacturers can tap into the reimagined pillow market by incorporating unconventional materials and designs.
3. E-commerce - Online retailers can capitalize on the demand for minimalist home decor by offering a range of industrial-inspired cushions and pillows.
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