The Houses of Westeros by Darrin Crescenzi Unifies Significant Sigils
Meghan Young — August 31, 2012 — Marketing
References: darrincrescenzi & fastcodesign
Fans of the 'Game of Thrones' book and television series will be clamoring to get their hands on the Houses of Westeros poster. Unfortunately for them, the limited edition poster has already been sold out. But the visualization of the family sigils so thoroughly described by George R. R. Martin is a treat nonetheless.
Nike Brand designer Darrin Crescenzi breathed life into the vision set out by the celebrated author, creating a unified visual language for obsessed individuals such as himself to enjoy. Crescenzi notes, "The sigils really do act as branding, in that they give each character formal distinctions," giving "a vague indications to the values and psychology of the wearer." The Houses of Westeros poster captures this and more in a clean and contemporary interpretations of these significant sigils.
Nike Brand designer Darrin Crescenzi breathed life into the vision set out by the celebrated author, creating a unified visual language for obsessed individuals such as himself to enjoy. Crescenzi notes, "The sigils really do act as branding, in that they give each character formal distinctions," giving "a vague indications to the values and psychology of the wearer." The Houses of Westeros poster captures this and more in a clean and contemporary interpretations of these significant sigils.
Trend Themes
1. Limited Edition Collectibles - Opportunity for businesses to create and sell exclusive, limited edition products that cater to the fandom and collector market.
2. Visual Branding - Potential for brands to use visual elements, such as sigils, to create a unified and distinctive brand identity.
3. Cross-media Collaborations - Possibility for collaborations between artists/designers and authors/creators to bring book and television series concepts to life.
Industry Implications
1. Merchandise - Expansion opportunities for merchandise companies to create and sell licensed products related to popular book and television series.
2. Design and Branding - Demand for designers and branding agencies to create visually appealing and cohesive brand identities.
3. Entertainment - Potential for entertainment companies to explore collaborations with authors and creators to expand their media franchises.
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