'My Gold Party CA' is the Luxury Equivalent of Container Parties
Doug Gordon — February 23, 2009 — Fashion
References: latimes & boingboing.net
By now everyone has seen old, has-been celebrities trying to get you to ship in your old gold jewelry.
Well, My Gold Party CA has taken this trend to a whole new level. Instead of shipping your unwanted gold items to 'some' company, you take the gold to a party. Think plastic container party on steroids. The party host receives 10% of the sales from the evening and a buyer generally pays 65% of the market price for the jewelry. I am still not sold on all of these quick gold deals, but this seems a lot more reputable then MC Hammer asking for my bling.
Well, My Gold Party CA has taken this trend to a whole new level. Instead of shipping your unwanted gold items to 'some' company, you take the gold to a party. Think plastic container party on steroids. The party host receives 10% of the sales from the evening and a buyer generally pays 65% of the market price for the jewelry. I am still not sold on all of these quick gold deals, but this seems a lot more reputable then MC Hammer asking for my bling.
Trend Themes
1. Gold Party Trend - The trend of hosting house parties to sell your unwanted gold items is on the rise, creating an opportunity for entrepreneurs to create innovative and unique gold party experiences.
2. Luxury Container Party Trend - Luxury container parties, like My Gold Party CA, are becoming popular for selling items people no longer want, giving rise to the potential for similar events to sell other luxury items like designer clothes or watches.
3. New Approaches to Gold Trading - As people become increasingly comfortable with selling their unwanted gold, entrepreneurs have the opportunity to create new, innovative approaches to gold trading.
Industry Implications
1. Retail Industry - Hosting gold parties and other unique selling events can be a way for retail businesses to drive sales and create a new customer experience.
2. Luxury Industry - The luxury industry can tap into the trend of hosting container parties for items people no longer want by creating a similar experience for selling pre-owned luxury items.
3. Precious Metals Industry - Innovative approaches to gold trading, like gold parties, can disrupt the traditional precious metals industry and create new opportunities for buying and selling gold.
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