The House of Waris Scarf Collection is Traditional Yet Hipster
Meghan Young — October 20, 2011 — Fashion
References: houseofwaris & refinery29
By the look of the House of Waris Scarf catalog, one would not be remiss in thinking that the scarves were anything but traditional and timeless. Yet, although these scarves are definitely not truly traditional, they are very much timeless. Considering that Waris Ahluwalia designed them, that would be the only case.
Interestingly enough, Waris Ahluwalia also took the photos that make up the House of Waris Scarf lookbook. Going for an artistic, hipster feel that one would see in an Urban Outfitters catalog, he gives his scarves a modern twist that will surely reach far beyond his typical demographic.
Currently available at Barney's, the House of Waris Scarf collection will have women and men alike craving a hot holiday. At least they will be able to utilize these scarves both at home during winter or while on a holiday getaway.
Interestingly enough, Waris Ahluwalia also took the photos that make up the House of Waris Scarf lookbook. Going for an artistic, hipster feel that one would see in an Urban Outfitters catalog, he gives his scarves a modern twist that will surely reach far beyond his typical demographic.
Currently available at Barney's, the House of Waris Scarf collection will have women and men alike craving a hot holiday. At least they will be able to utilize these scarves both at home during winter or while on a holiday getaway.
Trend Themes
1. Modern Artistic Catalogs - Creating lookbooks with an artistic, hipster feel allows brands to attract a wider audience beyond their typical demographics.
2. Timeless Design in Fashion - Designing fashion pieces that are not truly traditional but have a timeless appeal can capture the interest of consumers looking for unique yet versatile styles.
3. Photographer-designer Collaborations - Collaborations between photographers and designers offer an opportunity to create visually engaging catalogs that showcase the brand's identity and products.
Industry Implications
1. Fashion - Fashion brands can explore modern and timeless design elements in their catalogs to captivate a wider range of consumers.
2. Retail - Retailers can leverage artistic catalog designs to create a unique shopping experience that resonates with their target audience.
3. Photography - The collaboration between photographers and fashion designers opens up possibilities for visually stunning catalog projects and cross-industry creative partnerships.
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