Kimpton's Unique Hotel Loyalty Program Offers Personalized Incentives
Laura McQuarrie — December 9, 2014 — Marketing
References: kimptonhotels & hospitalitynet.org
Kimpton Karma Rewards is a hotel loyalty program by Kimpton Hotels that's designed to recognize guests for more than just booking an accommodation. The program rewards members who interact with the brand in all sorts of ways, such as attending social events like wine hour, mentoring an specific hotel or restaurant on social media, or simply dining at one of the hotel's bars or lounges.
There are multiple tiers to the Kimpton Karma benefits system, including rewards that start at level one like free WiFi, free nights at the hotel, custom stay preferences and exclusive dining offers. Those who reach the highest rewards level, the 'Inner Circle,' have the chance to take advantage of perks like upgrades at check-in, welcome amenities and in-room spa credits.
There are multiple tiers to the Kimpton Karma benefits system, including rewards that start at level one like free WiFi, free nights at the hotel, custom stay preferences and exclusive dining offers. Those who reach the highest rewards level, the 'Inner Circle,' have the chance to take advantage of perks like upgrades at check-in, welcome amenities and in-room spa credits.
Trend Themes
1. Personalized Rewards Programs - Companies can create personalized incentives for customers who interact with the brand in unique ways, much like Kimpton Karma Rewards.
2. Multi-level Rewards Tiers - Companies can offer multiple levels of rewards, like the 'Inner Circle' of Kimpton Karma, to provide additional benefits for loyal customers.
3. Social Media Integration - Integrating social media interactions into rewards programs, as Kimpton Karma does with mentoring specific hotel or restaurant, can encourage engagement and increase loyalty.
Industry Implications
1. Hospitality - Hotels and resorts can enhance guest loyalty by offering unique rewards programs like Kimpton Karma Rewards.
2. Retail - Retailers can provide personalized rewards based on customer purchase history and social media interactions to increase customer retention.
3. Food and Beverage - Restaurants and bars can implement loyalty programs that offer exclusive dining offers and in-room credits, like Kimpton Karma Rewards, to encourage repeat visits and customer loyalty.
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