The Hot Tub Cinema Takes Relaxation to New Heights
Nikki Taylor — September 12, 2012 — World
References: hottubcinema & odditycentral
A good way to de-stress is to sit back, put your feet up and enjoy your favorite movie as it plays on the tube, and Asher Charman's Hot Tub Cinema kicks this idea up a notch. Complete with 12 hot tubs, champagne, and a breath-taking view of London, England from the roof, this is the ultimate in luxury.
Wanting to present a laid-back, playful environment for guests, the novel cinema treats its guests to champagne as they watch the sun go down over London from the rooftop. Once the sun is down, the guests are free to shimmy into their bathing suits and splash around in three different sized hot tubs with their friends as the movie plays.
Asher Charman's cinema creates a memorable experience by encouraging outgoing behavior. There are no repercussions for guests who feel like jumping out of their tubs to dance to the music in the films or switching from one tub to another.
Wanting to present a laid-back, playful environment for guests, the novel cinema treats its guests to champagne as they watch the sun go down over London from the rooftop. Once the sun is down, the guests are free to shimmy into their bathing suits and splash around in three different sized hot tubs with their friends as the movie plays.
Asher Charman's cinema creates a memorable experience by encouraging outgoing behavior. There are no repercussions for guests who feel like jumping out of their tubs to dance to the music in the films or switching from one tub to another.
Trend Themes
1. Luxury Movie Experiences - The trend of combining luxurious amenities with movie viewing experiences presents opportunities for immersive and opulent entertainment.
2. Playful Experiential Cinemas - The rise of experiential cinemas that encourage interactive and spontaneous behaviors during movie screenings opens up possibilities for unique and memorable entertainment ventures.
3. Rooftop Viewing Experiences - The trend of offering movie screenings with stunning rooftop views allows for the creation of elevated cinematic experiences in urban settings.
Industry Implications
1. Hospitality and Entertainment - The hospitality and entertainment industry can explore the integration of hot tub cinemas and luxurious amenities to cater to customers seeking unique, immersive experiences.
2. Event Planning and Experiential Marketing - Event planning and experiential marketing companies can capitalize on the demand for playful and interactive movie screenings by organizing and promoting innovative cinema experiences.
3. Architectural and Design Services - Architectural and design firms can partner with hot tub cinemas to create rooftop venues that offer breathtaking views, optimizing the overall experience for moviegoers.
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