Calzedonia Combines Patterns and Cuts
Going Like Sixty — July 7, 2008 — Pop Culture
References: calzedonia.it
Calzedonia offers stunning mix and match beachwear. Visit their website and choose different tops and bottoms in a variety of styles and colors to show your individuality on the beach.
Their site features a huge variety of models to show off bandeau, balconet and push up tops, string bottoms, boyshorts, brazilian cut, even g-strings. The "must have" for the summer they say is a triangle top with a high waisted bottom.
Implications - Consumers desire ways to make their items more personalized. Products that allow customers to be more involved with their style are appealing to those who like to be more hands on. In order to achieve a higher status, a company could focus on this.
Their site features a huge variety of models to show off bandeau, balconet and push up tops, string bottoms, boyshorts, brazilian cut, even g-strings. The "must have" for the summer they say is a triangle top with a high waisted bottom.
Implications - Consumers desire ways to make their items more personalized. Products that allow customers to be more involved with their style are appealing to those who like to be more hands on. In order to achieve a higher status, a company could focus on this.
Trend Themes
1. Mix-and-match Fashion - The popularity of mix-and-match swimwear indicates a broader trend toward customized fashion.
2. Personalized Style - Consumer desire for personalized fashion creates opportunities for companies to offer customizable products.
3. Versatile Clothing - The demand for mix-and-match swimwear highlights a trend toward versatile clothing that can be styled in multiple ways.
Industry Implications
1. Fashion Retail - Mix-and-match swimwear presents a disruptive innovation opportunity for fashion retailers to offer customizable options.
2. E-commerce - The trend toward mix-and-match swimwear could drive sales and innovation in the e-commerce industry, as consumers seek out more personalized shopping experiences.
3. Sustainable Fashion - The versatility of mix-and-match swimwear could be leveraged by sustainable fashion companies looking to reduce waste and offer more eco-friendly options.
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