These Hot Sauce Labels are Stripped Back to Show Off the Product
David Ingram — November 10, 2015 — Marketing
References: catobrandpartners & thedieline
New Zealand-based Huffman's Hot Sauce has received a branding makeover, featuring reduced hot sauce labels that let the quality of the product speak for itself.
Helmed by Cato Brand Partners, this hot sauce rebranding gives the product's label a minimalist update that bucks the trend of large hot sauce labels used by other brands. The labels for 'Bloody Mary,' 'Chili Pepper' and 'Sweet Chili' have been moved to the stem of the bottle to show off each sauce, while also highlighting a subtle marked indentation of the brand's new masked logo.
A subtle masked chef figure lightly decorates both the label and the bottle itself. The masked branding is also superimposed playfully onto advertising to feature vintage black and white characters in a manner resembling spray-stencilled graffiti.
Helmed by Cato Brand Partners, this hot sauce rebranding gives the product's label a minimalist update that bucks the trend of large hot sauce labels used by other brands. The labels for 'Bloody Mary,' 'Chili Pepper' and 'Sweet Chili' have been moved to the stem of the bottle to show off each sauce, while also highlighting a subtle marked indentation of the brand's new masked logo.
A subtle masked chef figure lightly decorates both the label and the bottle itself. The masked branding is also superimposed playfully onto advertising to feature vintage black and white characters in a manner resembling spray-stencilled graffiti.
Trend Themes
1. Minimalist Label Design - The hot sauce rebranding embraces a minimalist label design that lets the product speak for itself.
2. Subtle Branded Elements - The rebranding incorporates subtle masked branding elements to enhance the overall aesthetic.
3. Playful Advertising - The advertising campaign features vintage characters and spray-stencilled graffiti for a playful and eye-catching approach.
Industry Implications
1. Food and Beverage - The hot sauce rebranding trend presents opportunities for food and beverage companies to update their label designs for a more minimalist and premium look.
2. Packaging and Labeling - The use of subtle branded elements in the hot sauce rebranding opens up opportunities for packaging and labeling companies to provide innovative and unique solutions for branding and product presentation.
3. Marketing and Advertising - The playful advertising campaign for the hot sauce rebranding showcases opportunities for marketing and advertising agencies to create engaging and creative campaigns with vintage and graffiti-inspired elements.
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