Bellami Hair x Grav3yardGirl Launched a Collection of Hot Hair Tools
Laura McQuarrie — November 17, 2017 — Marketing
References: bellamihair & hellogiggles
In collaboration with Bellami Hair, YouTuber Bunny Meyer (better known as Grav3yardGirl) launched a collectible set of hot hair tools called 'Grav3yard Curl.'
The limited-edition set of thermal styling tools celebrates individuality and expression, embracing an aesthetic that's uncommon to the world of beauty and cosmetic products. As Bellami Hair describes, Grav3yardGirl "designed and selected these tools to bring something fun and whimsical to the hair styling game for her swamp family." Alongside the offbeat graphics, the hot hair tool feature eye-catching and highly Instagrammable rainbow titanium barrels.
The reptilian blow dryer, flat iron and three-in-one curler may be purchased individually, or together as part of the complete Grav3yard Curl Set, which also includes accessories like chips and a heat-resistant glove.
The limited-edition set of thermal styling tools celebrates individuality and expression, embracing an aesthetic that's uncommon to the world of beauty and cosmetic products. As Bellami Hair describes, Grav3yardGirl "designed and selected these tools to bring something fun and whimsical to the hair styling game for her swamp family." Alongside the offbeat graphics, the hot hair tool feature eye-catching and highly Instagrammable rainbow titanium barrels.
The reptilian blow dryer, flat iron and three-in-one curler may be purchased individually, or together as part of the complete Grav3yard Curl Set, which also includes accessories like chips and a heat-resistant glove.
Trend Themes
1. Limited-edition Collectible Sets - The trend of launching limited-edition collectible sets in the beauty industry opens up opportunities for brands to create unique and exclusive products that appeal to niche markets.
2. Embracing Unconventional Aesthetics - The trend of embracing unconventional aesthetics in the hair styling game offers disruptive innovation opportunities for brands to cater to consumers who are looking for something fun, whimsical, and outside the norm.
3. Instagrammable Hair Tools - The trend of creating highly Instagrammable hair tools with eye-catching designs and aesthetics presents opportunities for brands to tap into the social media trends and attract a younger audience.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the limited-edition collectible sets trend to create unique and exclusive products that generate buzz and drive sales.
2. Hair Styling Tools - The hair styling tools industry can embrace the trend of unconventional aesthetics and create innovative products that stand out in the market, appealing to consumers looking for something different.
3. Social Media Marketing - The social media marketing industry can leverage the trend of Instagrammable hair tools to help brands create viral campaigns and reach a wider audience through visual content.
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