HORAE Watches are Premium yet Affordable
Michael Hemsworth — February 21, 2018 — Fashion
References: horae.co & kickstarter
The HORAE Watches come as a cost-effective timepiece option that has been created with a distinct attention to quality, customization and vintage aesthetics.
With respect to quality, the brand utilizes full-grain Italian leather for the straps and Japanese movements to ensure precision timekeeping. Regarding customization, the watch brand puts a focus on enabling consumers to personalize virtual every aspect of the timepiece to ensure it's inherently created for them.
The HORAE Watches also highlight vintage design aesthetics that speak to the growing shift in the market towards retro fashion products with a modern spin. The timepieces are all priced competitively to ensure they are accessible by consumers of all kinds, while the fashionable aesthetic makes them comparable to luxury options on the market.
With respect to quality, the brand utilizes full-grain Italian leather for the straps and Japanese movements to ensure precision timekeeping. Regarding customization, the watch brand puts a focus on enabling consumers to personalize virtual every aspect of the timepiece to ensure it's inherently created for them.
The HORAE Watches also highlight vintage design aesthetics that speak to the growing shift in the market towards retro fashion products with a modern spin. The timepieces are all priced competitively to ensure they are accessible by consumers of all kinds, while the fashionable aesthetic makes them comparable to luxury options on the market.
Trend Themes
1. Quality-driven Timepieces - The trend of creating customizable timepieces with a focus on high-quality materials and precision movements presents an opportunity for disruptive innovation in the watch industry.
2. Personalized Accessories - The trend of offering customizable options for consumers to personalize every aspect of their accessories opens up opportunities for disruptive innovation in the fashion industry.
3. Retro Revival - The trend of incorporating vintage design aesthetics with a modern twist creates opportunities for disruptive innovation in the fashion and accessories industry.
Industry Implications
1. Watch - The customizable and affordable timepiece trend opens up opportunities for disruptive innovation in the watch industry.
2. Fashion - The trend of personalized accessories and vintage-inspired designs presents opportunities for disruptive innovation in the fashion industry.
3. Accessories - The customizable and fashionable timepieces trend provides opportunities for disruptive innovation in the accessories industry.
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