The Hong Kong ‘Clean Air Network' Ad is Super Fresh
Joanne Lam — September 7, 2010 — Eco
References: hongkongcan.org & huffingtonpost
This Hong Kong ‘Clean Air Network’ ad features famous actor Daniel Wu promoting fresh air as a consumer product.
As pollution becomes a growing problem within the city, the Hong Kong ‘Clean Air Network’ is hoping to raise awareness to keep this ad from becoming a reality. Daniel Wu convincingly sells this ‘Fresh Air’ product, guaranteeing that it will enable easy breathing, in hopes to bring this issue to the attention of the younger generation. Check out this satirical ad in the featured video.
As pollution becomes a growing problem within the city, the Hong Kong ‘Clean Air Network’ is hoping to raise awareness to keep this ad from becoming a reality. Daniel Wu convincingly sells this ‘Fresh Air’ product, guaranteeing that it will enable easy breathing, in hopes to bring this issue to the attention of the younger generation. Check out this satirical ad in the featured video.
Trend Themes
1. Satirical Psas - There are opportunities for disruptive innovation in creating satirical ads that showcase social and environmental issues.
2. Consumer Environmentalism - There is a growing trend in environmentalism as a consumer product, such as promoting fresh air as a commodity to younger generations.
3. Celebrity Endorsement - There is an ongoing trend in using celebrity endorsements to promote social issues and products, as shown by Daniel Wu in the Hong Kong Clean Air Network ad.
Industry Implications
1. Advertising - This trend offers an opportunity for disruptive innovation in creating unique and eye-catching ads for social and environmental issues.
2. Environmental Activism - This trend offers opportunities in promoting environmental activism as a consumer product, such as fresh air as a commodity.
3. Celebrity Marketing - This trend offers opportunities in leveraging celebrity influence to promote social and environmental causes.
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