Farmacy's Honeymoon Glow Body Boosts Hydration & Radiance
Laura McQuarrie — June 16, 2021 — Fashion
References: farmacybeauty & thezoereport
There are many resurfacing, glow-boosting products that are designed specifically for the face and Farmacy is helping to provide whole-body radiance with the Honeymoon Glow Body. Powered by honey, prickly pear, AHA and BHA, the product delivers resurfacing and hydration all in one.
The product takes cues from a popular product from the brand, the original Honeymoon Glow for facial skin, and this new one for the whole body helps to extend nourishment and care to the rest of the body. Kseniya Popova, Farmacy’s Director of Research & Development, told TZR that "The industry has several body products like butters and lotions that focus solely on hydration. Our goal was to create a product that not only hydrates but also resurfaces and treats the skin.”
The product takes cues from a popular product from the brand, the original Honeymoon Glow for facial skin, and this new one for the whole body helps to extend nourishment and care to the rest of the body. Kseniya Popova, Farmacy’s Director of Research & Development, told TZR that "The industry has several body products like butters and lotions that focus solely on hydration. Our goal was to create a product that not only hydrates but also resurfaces and treats the skin.”
Trend Themes
1. Whole-body Resurfacing Serums - The trend of creating resurfacing serums for the whole body, not just the face, is on the rise.
2. Hydration & Radiance - The trend of combining hydration and glow-boosting ingredients in skincare products, such as AHA and BHA, is becoming more popular.
3. Extending Care to the Rest of the Body - The trend of creating skincare products that extend nourishment and care to the rest of the body, not just the face, is a growing opportunity.
Industry Implications
1. Skincare Industry - The skincare industry has an opportunity to develop more whole-body resurfacing products, tapping into the growing demand for these types of products.
2. Bodycare Industry - The bodycare industry has an opportunity to develop more products that focus on both hydration and resurfacing, rather than just one or the other.
3. Beauty Industry - The beauty industry can benefit from expanding the trend of extending nourishment and care to the rest of the body, creating new product opportunities for customers.
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