The Honduras Maya Hotel Launches its 'HotelBnb' Campaign
Grace Mahas — August 9, 2019 — Marketing
References: hondurasmaya.hn & thedrum
The popular room rental platform, Airbnb, dramatically disrupted the hotel industry, but Honduras Maya Hotel is reclaiming some of that market in an intriguing new campaign called 'HotelBnb.'
Depicted through a tongue-in-cheek marketing campaign, the hotel redecorated its rooms to adhere to a popular modern aesthetic and posted its room for rent on the Airbnb platform. The commercial shows upset guests arriving at the hotel, expecting an apartment. The guests are quickly converted to happy travelers once they are shown the incredible amenities offered by the hotel for the same, low-cost as renting from Airbnb.
The HotelBnb campaign highlights new ways businesses are trying to recover market shares that were disrupted with the catapult of the sharing economy.
Depicted through a tongue-in-cheek marketing campaign, the hotel redecorated its rooms to adhere to a popular modern aesthetic and posted its room for rent on the Airbnb platform. The commercial shows upset guests arriving at the hotel, expecting an apartment. The guests are quickly converted to happy travelers once they are shown the incredible amenities offered by the hotel for the same, low-cost as renting from Airbnb.
The HotelBnb campaign highlights new ways businesses are trying to recover market shares that were disrupted with the catapult of the sharing economy.
Trend Themes
1. Crossover Room-share Hotels - Opportunity for traditional hotels to tap into the sharing economy by offering room rentals on platforms like Airbnb.
2. Hotel Industry Disruption - Innovative campaigns and strategies to reclaim market share lost to the sharing economy.
3. Redefined Hotel Experiences - Hotels adapting to modern aesthetics and offering unique amenities to attract customers.
Industry Implications
1. Hospitality - Hotels can explore new ways to attract guests by leveraging the sharing economy and creating unique experiences.
2. Travel - The travel industry can benefit from the disruption of traditional hotel models and explore partnerships with room-sharing platforms.
3. Marketing and Advertising - Opportunity for marketing agencies to help hotels create innovative campaigns to showcase unique offerings and capture new customers.
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