The Honda Road Readers App Delivers Free Audiobooks During Car Rides
Rebecca Byers — December 21, 2015 — Autos
References: brandchannel
The Honda Road Readers app is a new initiative from the automobile manufacturer that aims to provide a solution for keeping children entertained during car trips. The program, recently launched by American Honda, is officially entitled the Honda Road Readers Program and involves an app that is available for download on Apple and Android phones from the affiliated app stores.
The Honda Road Readers program gives Honda drivers access to a number of children's audiobooks at no charge, an intriguing move that attempts to entertain younger car passengers with something other than a movie or video game.
The innovative Honda Road Readers program incorporates social media and aims to inspire young listeners to avidly use their imagination during car trips that can otherwise seem long and dull.
The Honda Road Readers program gives Honda drivers access to a number of children's audiobooks at no charge, an intriguing move that attempts to entertain younger car passengers with something other than a movie or video game.
The innovative Honda Road Readers program incorporates social media and aims to inspire young listeners to avidly use their imagination during car trips that can otherwise seem long and dull.
Trend Themes
1. Child-occupying Driving Apps - Disruptive Innovation Opportunity: Develop interactive apps that entertain and educate children during car rides, enhancing the driving experience for families.
2. Free Audiobook Initiatives - Disruptive Innovation Opportunity: Launch free audiobook programs to provide entertainment and educational content for passengers, creating a value-added service for drivers.
3. Social Media Integration for Car Entertainment - Disruptive Innovation Opportunity: Integrate social media elements into car entertainment systems to promote engagement, creativity, and imagination during long car trips.
Industry Implications
1. Automotive - Disruptive Innovation Opportunity: Collaborate with automakers to develop in-car entertainment systems tailored to meet the needs and preferences of different passenger demographics.
2. Publishing - Disruptive Innovation Opportunity: Partner with car manufacturers to offer audiobook platforms that cater specifically to the needs of families and provide a new revenue stream for publishers.
3. App Development - Disruptive Innovation Opportunity: Create and market child-oriented driving apps that provide a combination of entertainment, education, and interactive experiences to enhance the car journey for families.
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