'Homogenizing and Transforming World' Symbolizes the Internet
Meghan Young — January 7, 2014 — Tech
References: team-lab.net & hypebeast
The Homogenizing and Transforming World art installation is made up of countless of large spheres that interact with people through the power of touch. When it senses such a contact, the balls change color. The installation achieves this state of change via a wireless connection. It almost seems like an all-consuming mood ring.
Designed by creative design consortium teamLab, the Homogenizing and Transforming World art installation is currently exhibiting at the Hong Kong Arts Centre in China. The spread of these changing colors is meant to mimic the spread of digital information. The masterminds behind the installation observes how "the Internet has spread throughout the world. Individuals are connected to closely related people, and information spreads back and forth freely between them." The uniform colors represents a unifying world via the Internet.
Designed by creative design consortium teamLab, the Homogenizing and Transforming World art installation is currently exhibiting at the Hong Kong Arts Centre in China. The spread of these changing colors is meant to mimic the spread of digital information. The masterminds behind the installation observes how "the Internet has spread throughout the world. Individuals are connected to closely related people, and information spreads back and forth freely between them." The uniform colors represents a unifying world via the Internet.
Trend Themes
1. Interactive Art Installations - The use of interactive spheres in the Homogenizing and Transforming World art installation showcases the trend of creating immersive and engaging experiences for viewers.
2. Internet-inspired Art - The incorporation of color-changing spheres to represent the spread of digital information highlights the trend of artists using technology and the internet as inspiration for their work.
3. Wireless Connectivity in Art - The use of wireless connection to facilitate color changes in the spheres demonstrates the trend of integrating connectivity and interactivity into art installations.
Industry Implications
1. Art and Culture - The Homogenizing and Transforming World art installation showcases disruptive innovation opportunities for artists to create interactive and technology-driven artworks that engage audiences in new ways.
2. Technology and Connectivity - The incorporation of wireless connectivity and the representation of digital information in the installation highlights disruptive innovation opportunities for companies in the technology and connectivity sector to explore creative applications beyond traditional uses.
3. Experiential Marketing - The immersive and engaging nature of the Homogenizing and Transforming World art installation presents disruptive innovation opportunities for marketers to create interactive brand experiences that connect with consumers on a deeper level.
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