This Home Decor Brand is Offering an Exclusive Loyalty Program
Mishal Omar — October 31, 2016 — Art & Design
References: theurbanyogi.me & ameinfo
The sustainable home decor brand 'The Urban Yogi' created a loyalty program with the help of digital loyalty platform provider 'UrbanBuz.'
The Urban Yogi decided to launch the loyalty program in order to connect with its customers, grow its business based on what consumers want and reward them for purchasing from the brand. With the knowledge that buying furniture is not something consumers do often, the brand decided to reward customers' social behavior by accumulating credit on platforms outside of in-store purchases. Customers will also receive discounts on up to 20% on their purchases.
The Urban Yogi has created a loyalty program that works for the benefit of both the consumer and the brand's ability to gain insight into its customers' browsing and purchasing habits.
The Urban Yogi decided to launch the loyalty program in order to connect with its customers, grow its business based on what consumers want and reward them for purchasing from the brand. With the knowledge that buying furniture is not something consumers do often, the brand decided to reward customers' social behavior by accumulating credit on platforms outside of in-store purchases. Customers will also receive discounts on up to 20% on their purchases.
The Urban Yogi has created a loyalty program that works for the benefit of both the consumer and the brand's ability to gain insight into its customers' browsing and purchasing habits.
Trend Themes
1. Digital Loyalty Programs - Implementing a digital loyalty program can help businesses connect with customers, gain insight into their preferences, and reward their social behavior.
2. Rewarding Social Behavior - Brands can incentivize customers by offering rewards and discounts not just for purchases but also for their engagement and social activities.
3. Data-driven Customer Insights - Leveraging loyalty programs can provide businesses with valuable data on customers' browsing and purchasing habits, enabling them to make more informed decisions.
Industry Implications
1. Home Decor - Home decor brands can leverage loyalty programs to enhance customer engagement, build brand loyalty, and gain insights into consumer preferences.
2. Retail - Implementing digital loyalty programs in the retail industry can drive customer loyalty, encourage repeat purchases, and enable personalized marketing strategies.
3. E-commerce - E-commerce businesses can utilize loyalty programs to foster customer trust, increase customer retention, and gather valuable customer data for targeted marketing campaigns.
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