The BeoHome Design App Lets Consumers Simulate Bang & Olufsen Products
M — February 2, 2016 — Art & Design
References: bang-olufsen & prnewswire
The BeoHome Design is a home decor app that lets consumers virtually try out Bang & Olufsen products and visualize how they would look incorporated into the consumer's personal space. This offers a simulation element to the shopping experience as consumers can test out different products and see how they fit in their home, without having to set foot in store.
The app is designed to highlight and share exclusive Bang & Olufsen decor products while letting consumers act as designers customizing the space. The app lets consumers hold up their tablet device to a space and capture a photo of the area. From there, the images are rendered and consumers can toggle around with different design features such as changing the floors, wall colors and design while placing Bang & Olufsen products into the space.
The app is designed to highlight and share exclusive Bang & Olufsen decor products while letting consumers act as designers customizing the space. The app lets consumers hold up their tablet device to a space and capture a photo of the area. From there, the images are rendered and consumers can toggle around with different design features such as changing the floors, wall colors and design while placing Bang & Olufsen products into the space.
Trend Themes
1. Virtual Home Decor - Innovative retailers can design virtual stores that help customers visualize purchasing decisions.
2. Augmented Reality Shopping - Augmented reality shopping offers a new level of personalization and customer experience.
3. Virtual Interior Design Services - Innovative retailers can offer virtual interior design services that allow customers to virtually visualize their home decor choices before placing an order.
Industry Implications
1. Retail - Retailers can incorporate virtual home decor apps into their business strategy to elevate the shopping experience for their customers.
2. Real Estate - Real Estate agencies can use virtual home decor apps to offer virtual staging for their properties to potential buyers or renters.
3. Interior Design - Interior design companies can use virtual home decor apps to simulate the effect of different design features to guide customers in making the right choice.
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