The Holt Renfrew Magenta Collection Boasts Special-Edition Pieces
Alexandra Serrano — August 25, 2012 — Marketing
References: holtsmuse & backseatstylers
Capitalizing their iconic shade, the Holt Renfrew Magenta Collection boasts designs from internationally acclaimed designers.
Canada's go-to luxury retailer has collaborated with fashion's elite to create celebratory designs. Each piece highlights the brand's signature shade as an ode to their 175th Anniversary. The limited-edition creations add a punch of fuchsia power to covetable items such as Manolo Blahnik pumps, Judith Leiber clutches, Giorgio Armani lipstick and Kate Spade totes. Each chef-d'oeuvre represents Holt Renfrew's brand of exuberant trajectory since its beginnings.
The result is an offering of lavish opulence with a spanning price-point range that is accessible to a mass audience. A testament to the genius branding redesign in the early 2000s, the unrivaled Canadian luxury brand's celebration is more than well deserved.
Canada's go-to luxury retailer has collaborated with fashion's elite to create celebratory designs. Each piece highlights the brand's signature shade as an ode to their 175th Anniversary. The limited-edition creations add a punch of fuchsia power to covetable items such as Manolo Blahnik pumps, Judith Leiber clutches, Giorgio Armani lipstick and Kate Spade totes. Each chef-d'oeuvre represents Holt Renfrew's brand of exuberant trajectory since its beginnings.
The result is an offering of lavish opulence with a spanning price-point range that is accessible to a mass audience. A testament to the genius branding redesign in the early 2000s, the unrivaled Canadian luxury brand's celebration is more than well deserved.
Trend Themes
1. Limited-edition Collaborations - The Holt Renfrew Magenta Collection showcases the trend of luxury brands collaborating with internationally acclaimed designers for special-edition pieces.
2. Brand-driven Celebrations - Holt Renfrew's 175th Anniversary celebration exemplifies the trend of brands using special collections to highlight their brand identity and heritage.
3. Accessible Luxury - The Magenta Collection offers a range of price points, showcasing the trend of luxury brands making their products accessible to a mass audience.
Industry Implications
1. Luxury Retail - The Holt Renfrew Magenta Collection demonstrates opportunities for luxury retailers to collaborate with renowned designers and create exclusive collections.
2. Fashion - The fashion industry can capitalize on the trend of limited-edition collaborations to create buzz-worthy collections that celebrate brand milestones.
3. Cosmetics - The inclusion of Giorgio Armani lipstick in the Magenta Collection highlights the opportunities for cosmetics companies to participate in brand-driven celebrations and create special-edition products.
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