Urban Decay's Holographic Collection Features Iridescent Highlighters
Riley von Niessen — January 16, 2018 — Fashion
References: urbandecay & popsugar
Those looking to achieve a bold highlight that gives their skin a powerful sheen are likely to find the new Holographic Collection from Urban Decay appealing, with both a stick and pressed powder highlighter comprising the release.
The 'Holographic Stick' has a creamy consistency to it, making it easy to apply onto the cheekbones or eyelids, while maintaining a solid pigment that won't budge for hours. In addition to being easy to apply, the Holographic Stick can simply be thrown into a bag and brought anywhere to be applied directly to the skin, making it great for touch-ups.
The pressed powder makes use of the same lilac purple hue that the Holographic Stick does, however it has a silky texture that applies to a sheer finish, making it better for those want just a bit of a highlight.
The 'Holographic Stick' has a creamy consistency to it, making it easy to apply onto the cheekbones or eyelids, while maintaining a solid pigment that won't budge for hours. In addition to being easy to apply, the Holographic Stick can simply be thrown into a bag and brought anywhere to be applied directly to the skin, making it great for touch-ups.
The pressed powder makes use of the same lilac purple hue that the Holographic Stick does, however it has a silky texture that applies to a sheer finish, making it better for those want just a bit of a highlight.
Trend Themes
1. Bold Highlighting - Disruptive innovation opportunity: Develop innovative highlighting products with unique textures and finishes to cater to the growing demand for bold and powerful skin sheen.
2. Portable Makeup - Disruptive innovation opportunity: Create convenient and travel-friendly makeup products that can be easily applied and carried anywhere for quick touch-ups on the go.
3. Holographic Makeup - Disruptive innovation opportunity: Explore holographic-inspired makeup lines with iridescent colors and finishes, tapping into the trend of surreal and otherworldly beauty.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce new product lines and formulations in the cosmetics industry to meet the demand for bolder highlighters and holographic makeup.
2. Beauty Retail - Disruptive innovation opportunity: Enhance the in-store experience by offering holographic makeup demonstrations and providing a wider range of portable makeup products to cater to busy, on-the-go customers.
3. Fashion Accessories - Disruptive innovation opportunity: Collaborate with makeup brands to develop fashion accessories, such as holographic makeup bags or portable makeup kits, that complement the rising trend of holographic makeup.
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