Overose's Holographic Candles Smell as Good as They Look
Ellen Smith — June 25, 2018 — Lifestyle
References: selfridges & hypebae
Candles are an essential part of any home and Overose's latest holographic candle is offering consumers a sweetly scented product that looks as good as it smells.
The candle arrives wrapped in a whimsical holographic glass, each being custom-made. The flame flickering in the jar complements the glass as the dreamy patterns shift and change color as the candle burns. Aside from the aesthetic, these candles also offer home owners a high-end scent that can add a touch of relaxation to any room. Some of the featured scents include "'Nudesse,' which combines the notes of sterling roses and fresh rain, 'Anthurium' which boasts the smell of tangy blackcurrant berries, rose petals and refreshing lychee water and 'Valkiria,' which blends together fig leaves, sweet ripe peaches, coconut milk and raw cedar wood."
The candle arrives wrapped in a whimsical holographic glass, each being custom-made. The flame flickering in the jar complements the glass as the dreamy patterns shift and change color as the candle burns. Aside from the aesthetic, these candles also offer home owners a high-end scent that can add a touch of relaxation to any room. Some of the featured scents include "'Nudesse,' which combines the notes of sterling roses and fresh rain, 'Anthurium' which boasts the smell of tangy blackcurrant berries, rose petals and refreshing lychee water and 'Valkiria,' which blends together fig leaves, sweet ripe peaches, coconut milk and raw cedar wood."
Trend Themes
1. Holographic Glassware - Disruptive innovation opportunity: Developing holographic glassware for other home decor items, such as vases or drinkware.
2. Customized Scented Products - Disruptive innovation opportunity: Creating personalized scented products based on individual preferences and lifestyle.
3. Multi-sensory Home Decor - Disruptive innovation opportunity: Designing home decor items that engage multiple senses, combining visual, olfactory, and tactile elements.
Industry Implications
1. Home Fragrance - Disruptive innovation opportunity: Exploring new ways to enhance home fragrance experiences through visually appealing and customizable products.
2. Glassware Manufacturing - Disruptive innovation opportunity: Utilizing holographic glass technology in various glassware manufacturing industries, such as vases, drinkware, or decorative objects.
3. Personalized Lifestyle Products - Disruptive innovation opportunity: Offering customized scented products that align with individual preferences, creating a unique and personalized experience.
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