Holland & Barrett's Vitaskin Targets Aging & Blemishes
Laura McQuarrie — September 13, 2020 — Fashion
References: hollandandbarrett & veganfoodandliving
Holland & Barrett's Vitaskin shares vitamin-rich plant-based skincare solutions to enhance a natural glow, specifically with a focus on Vitamins A and C. The new vegan skincare collection promises to appeal to cost- and ingredient-conscious consumers who are searching for clean beauty products at an affordable price, as the range shares products from £15 to £18. The vegan skincare collection targets concerns like aging and blemishes with potent natural ingredients and skin-friendly vitamins.
While Vitamin C is known for its brightening benefits and ability to speed up cell regeneration, Vitamin A helps skin look firmer and more radiant. As Holland & Barrett describes, "used together they’re skincare superstars." In the range, consumers will find that Holland & Barrett's own-brand vegan skincare includes the Vitamin A Resurfacing Mask, the Vitamin C Illuminating Oil and more.
Image Credit: Holland & Barrett
While Vitamin C is known for its brightening benefits and ability to speed up cell regeneration, Vitamin A helps skin look firmer and more radiant. As Holland & Barrett describes, "used together they’re skincare superstars." In the range, consumers will find that Holland & Barrett's own-brand vegan skincare includes the Vitamin A Resurfacing Mask, the Vitamin C Illuminating Oil and more.
Image Credit: Holland & Barrett
Trend Themes
1. Natural Skincare - Opportunity to create more vitamin-infused vegan skincare products that cater to specific skin concerns and preferences.
2. Clean Beauty - Opportunity to offer affordable and ingredient-conscious clean beauty products for consumers who prioritize transparency and sustainability.
3. Personalized Beauty - Opportunity to provide personalized skincare solutions based on individual skin concerns, needs, and preferences using natural and effective ingredients.
Industry Implications
1. Beauty and Personal Care - Vitamin-enriched vegan skincare is disrupting the traditional beauty industry by offering a more natural and sustainable alternative to traditional skincare products.
2. Health and Wellness - The Vitamin-Enriched Vegan Skincare market is tapping into the health and wellness market by offering skincare solutions that prioritize natural and effective ingredients to enhance overall health and wellbeing.
3. E-commerce - The Direct-to-Consumer model is gaining popularity in the natural skincare industry as more consumers are turning to online retailers to purchase vitamin-enriched vegan skincare products that cater to specific skin concerns and preferences.
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