This Global Ad Agency Sends Out Holiday Greetings in Cocktail Form
References: youtube & designtaxi
Christmas is drawing closer, and in an attempt to design a creative way to send out holiday greetings instead of handing out generic greeting cards, international advertising and marketing agency Critical Mass has created an interesting way to send out this year's greetings.
Instead of a greeting card, Critical Mass creates a signature cocktail dedicated to the general public. Inspired by the "feeling of a pitch, and the warm, unfocused and generally fuzzy feeling that replaces it once the big presentation is done," the cocktail gets the name Pitch Fuzz.
Not only does the advertising agency create an innovative and fun way to celebrate the coming year, the agency provides you with informative steps and details of how to make the actual cocktail.
Instead of a greeting card, Critical Mass creates a signature cocktail dedicated to the general public. Inspired by the "feeling of a pitch, and the warm, unfocused and generally fuzzy feeling that replaces it once the big presentation is done," the cocktail gets the name Pitch Fuzz.
Not only does the advertising agency create an innovative and fun way to celebrate the coming year, the agency provides you with informative steps and details of how to make the actual cocktail.
Trend Themes
1. Holiday-inspired Beverages - Opportunity to create unique and memorable drinks to celebrate holidays and special occasions.
2. Message-infused Drinks - Opportunity to incorporate brand messaging into creative drink recipes for marketing and advertising purposes.
3. Interactive Brand Experiences - Opportunity to engage customers in interactive brand experiences through unique and creative marketing campaigns.
Industry Implications
1. Beverage Industry - Opportunity to innovate and create new, unique holiday-inspired drinks that consumers will love.
2. Marketing and Advertising Industry - Opportunity to create interactive brand experiences through innovative marketing campaigns that differentiate brands from their competitors.
3. Hospitality Industry - Opportunity to enhance guest experiences by offering unique, creative holiday-themed drink offerings at bars and restaurants.
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